Once again, Taylor Swift is missing from networks. But we are already used to it, because it is not the first time. And she is not the only one. Lately the artists disappear from networks faster than a former mess. But there is a reason, and it is not always “to take some time” or “heal.” In many cases, if not the majority, it is a suspense phenomenon that keeps us attached to the screen waiting for its return.
Disappearing as Taylor does is a more strategic play than it seems. But it is not the only tactic, there are many ways to play with social networks to generate engagement! These are the 6 favorite actions.
The hiding place: The favorite of all
Playing the mysterious is the new fashion. They disappear for a few weeks, even months, and return with the launch of a song, album or tour. Without a doubt, the queen of this trend is Taylor Swift. He has been a sign of life since that last concert in Vancouver, on December 8, 2024, and since then, his networks in networks can have the fingers of the hand (none in March). This announces something, something big. It is not the only one, Lola Indigo, Zendaya and Rosalia also take long silences between musical eras, and certainly works.
The detective: Find the last piece of puzzle
Sometimes they believe we are detectives. Or rather, we believe we are. Laning clues without context is the favorite sport of many artists. Olivia Rodrigo unleashed chaos in networks with a series of Posts Cryptics that seemed taken from a mystery movie, just before throwing Guts, his last album. Floating numbers, purple rooms, enigmatic symbols and objects Vintage As writing machines and recorders … we all become detectives for a few days. It was a teaser worth Thriller. Marketing campaign? Yes. Pop genius? Also.
As Daddy Yankee said, follow me and -No- I follow you
How many times did you enter the profile of a famous to see if you followed your ex due to rumors? To find you, I didn’t follow anyone! Millions of followers and their partners have aggregate. This trend is not new, but they have undoubtedly tried it. Let us remember when Olivia Rodrigo stopped following everyone in 2021, it seemed the end of the world. They joined this game of the Beyoncé, Adele, Billie Eilish and many more.
Your best friend and 6 million followers in a day
As well as some gave UNFOLW To all, Billie Eilish did the opposite: exactly one year ago, the singer put all her followers in “Instagram”. Shared personal photos and not Aesthetics For your fans. Of course, we all begin to follow her to add us in best friends and thus be part of the wave. A total of 6 million followers rose, reaching 116 million. Crazy.
The nostalgic: always works
Typical of the singers. Removing old posts when they will announce something. Wool of the King reposted ancient content as an emotional teaser of his new music, putting nostalgic to his entire audience. Billie Eilish did too, demonstrating that she adds to all trends, or perhaps, she marks the trends. He shared images of his first tours in 2017 and 2018 when announcing Hit me hard and soft: The Tourlast year. So did Taylor Swift and Selena Gomez. It always works!
The unknown: without leaving a trace
To those who like Stalkear On Instagram, we hate this tactic. They love to clean the Feed and leave a total of 0 photos. Although it is good news, because it is usually accompanied by a new album, there is nothing worse than seeing the profile of our favorite empty artist. Billie Eilish, Olivia Rodrigo and even the Argentine singer Tini have been erased from the map: last year, just before the launch of A lock of hairTini erased all his publications and even the profile photo. He began to upload photos, each with a look Different hair: blond, brown, long, Hush cut And even braids. He had us all plugged in the screen.
