Grupo Vía implements a Minecraft thematic campaign in key stations in the subway of the city of Buenos Aires
With an immersive visual proposal based on the popular Minecraft video game, Grupo Vía transformed spaces of the subway in Buenos Aires to connect with the public in an innovative way. The campaign was present at strategic points of the transport system.
Minecraft He arrived at the Buenos Aires subway through a creative intervention led by Group viawhich transformed two key stations into an immersive experience based on the universe of the popular video game.
The campaign, implemented in the stations Carlos Gardel (Line b) and José Hernández (Line D), incorporated resources such as Promosteps, transiluminated, floor and wall plotting, backts and large -scale scenery. In Carlos Gardelthe setting covered different visual formats that captured the attention of the users, while in José Hernández A shocking graphic scenario was installed that integrated characteristic elements of the video game.
The proposal valued the scope and ability of outdoor advertising (OOH) to create memorable experiences in high traffic spaces. The action is part of a communication strategy that seeks to combine creativity, content and urban environment to generate a high level of remembrance.
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