Who is Addison Rae?

“If I don’t get obsessed with myself, who will do it?” Sings Addison Rae in his single Obsseteda Musical debut that in 2021 was subject to memes, teasing and confusion. But three years later, those who laughed then are dancing their new songs without irony. What happened?

Addison Rae is not only one of the most followed influencers in the world: it is a living study on the price of visibility. On the Internet, visibility is rewarded … until you decide to get out of the assigned paper.

Rae was held as Tiktok dancerbut indicated when he wanted to be an actress. It was applauded by Your aesthetics Y2Kbut ridiculed When he decided to make pop. And yet, he continued.

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Can a pretty Internet girl be taken seriously?

It is rarely talked about Addison as an artist, but his recent career demands it. In 2023 he released AR, an EP with Hyperpop, dance and novelty nostalgia dyes who found echo in fans and alternative critics.

His collaboration with Charli XCX was not only unexpected, he was consistent: both understand that the commercial and the conceptual They can coexist on the same dance floor.

His most recent success, Diet Pepsinot only entered the Billboard Hot 100, but He was subject to Remezclas, analysis in Tiktok and mentions in magazines such as Rolling Stone. The sound is not disruptive, but his speech does: Addison sings from pop vulnerability, without asking permission to reinvent himself.

A generation that self -partner to survive

Addison Rae is the daughter of the era of algorithm. But unlike other viral celebrities, has never denied its origin. Instead of hiding her fame on Tiktok, resignifies: appears in videos with vintage aesthetics while making winks to his past as “the girl of the dances.” If the system mocks her, Addison imitates him, laughs first and then throws a song.

Its aesthetics is part of the message: Crop tops inspired by Britney Spears, low -shot jeans, digital cameras, lip brightness And a look that seems to say “I know that you are judging me, and still I look amazing.” It is not naivety, it is strategy. Addison understood that in the infinite scroll culture, the only way out is emotional irony.

The next great Popstar or the best joke seriously?

The most interesting thing about Addison Rae is not what he does, but how he does it. Its authenticity is built through carefully staging vulnerability. He does not seek to please everyone, but build a community that understands the game.

In an ecosystem where young women are discarded as fast as they viralize, Addison Not only remains in force: it is evolving. He does not seek respect for traditional criticism, but he is getting it from the margins, turning the “Guilty Pleasure” into a generational flag.

Addison Rae is not obsessed with being taken seriously. She is too busy enjoying the show.

BGPA