Not only do musical lists and red carpets dominate, Rihanna And to $ Ap Rocky have become one of the most influential duos of the contemporary stylistic panorama with its own aesthetic language that marks tendencies.
As a political, cultural and emotional statement, the artist’s tandem has managed to raise the fashion to its own and very distinctive language that transcends the aesthetic to transform into identity Shared, sought and replicated by signatures and also by consumers.
The influence that is not bought
According to him report Annual of Lyst Index of 2024, each appearance of Rihanna and Rocky in high profile events translates into an immediate increase in searches related to their brands or garments.
The phenomenon is more noticeable when they appear together: coordination, contrast game and aesthetic coherence are perceived as something organicnot imposed by stylists
This differentiates them from many other media couples, where the style is choreographed to the millimeter. In your case, the authenticity It seems to be born from an intimacy shared with the fashion. “We did not wear to like, but to be,” he told Rocky during a talk at the Parsons School of Design.
Rihanna: an icon that challenges labels
From its early years in the industry, Rihanna He has shown that he is not willing to fit into molds. Its stylistic evolution is a tour that goes from pop Caribbean to European haute couture, without losing its character or instinct to anticipate industry changes.
In 2019, the Barbadense artist made history by launching Fenty Under the umbrella of LVMH, being the first black woman to lead a luxury brand within the French conglomerate. “I’ve always dressed for me. If others like, great; if not, that’s fine,” he said Rihanna to Vogue in 2022.
This attitude has defined its way of understanding the fashion: With autonomy, freedom and a high sense of aesthetic risk. To this is added its inclusive lingerie firm Savage X Fentywhich has displaced traditional paradigms by presenting diverse bodies and non -binary genres.
His pregnancy In 2022 he marked a milestone in the way in which pregnant women can be represented by turning their belly into the protagonist of “looks” of file of Archive of Jean Paul GaultierRick Owens or Dior. “My body is doing something incredible. I’m not going to hide it under a big shirt,” he explained.
A $ Ap Rocky: from rap to fashion male
Rakim Mayers, known as A $ AP Rockyhe has been one of the great responsible for breaking the rigidity in male dress. From the collective to $ AP Mob to his collaborations with Gucci, Dior Homme or Raf Simons, Rocky has displaced the limits of the “streetwear”, opening it to the game with luxury.
Femininity and vintage are two elements that introduce in their way of dressing, which wins as many lovers as detractors. “I like playing. I don’t want clothes to limit me, I want me to express me,” he told GQ in a 2021 interview.
His recent appointment as creative director of Ray-Ban Studio confirms that his relationship with the fashion It is not episodic, but structural. In the same conversation with GQ, Rocky expressed his vision: “I want to create models that transmit that: personalitycontradiction, freedom“
The style like couple
Since they made their relationship public in 2020, Rihanna And to $ Ap Rocky have positioned themselves as referents of social networks baptized as ´Power Couple Fashion´. But his thing is not just about clothes, but the synchrony of two aesthetic identities that nourish each other.
The red carpet of the Met gala 2021 was a clear example. Rihannawrapped in a monumental black coat of Balenciaga, and Rocky, with a layer of “Patchwork” of ERL, they presented themselves as a declaration of stylistic and political union: the glamorous and the everyday.
On his birthday, last February, Rihanna He opted for a set of Saint Laurent in chocolate brown tone, while Rocky looked a wide tailor suit in graphite gray. The couple He planned his outfits to create a complementary shadow effect, a choreography of textures beyond surface aesthetics.
“We inspire each time. Sometimes we don’t need to talk about it, we simply understand each other,” he said Rihanna In a recent interview for Interview Magazine In January of this year.
Breaking codes gender
One of the greatest contributions of the couple to the fashion Contemporary is its ability to blur the lines of gender. Rocky has dressed Scottish skirts, pearls and silk blouses without being perceived as transgression but as naturalness.
RihannaFor its part, it has taken male suits, military boots and XL caps and straight and wide lines, without losing an apex of sensuality. In an interview with Id Magazine (2023), at $ Rocky was clear: “The fashion It must be a safe place, not a jail of binary standards. “
That philosophy, shared with Rihannahe has made his public appearances a manifesto of freedom expressive that has impacted both young designers and global consumers.
Culture, identity and legacy
From references to Panafricanism to winks to hip hop from the 1990s, his way of dressing is also memory. In a conversation with Edward Enninful, Rihanna He explained: “I feel indebted to women Black that challenged rules before me. Every time I have seen something that is not done to ‘like’, I think of them. “
RockyFor its part, it has defended the use of recycled materials, collaborations with emerging designers and capsule collections that benefit vulnerable communities. “I don’t want the fashion be only for those who can pay it. I want him to inspire, to cause, to transform. “
A future that is designed to two
With two young children and personal projects, they continue to mold a common story where love, aesthetics and resistance go hand in hand. In your outputs by New York “Often captured by street photographers,” they look from vintage tracks to the Comme des Garçons file pieces.
For many, they are a master class of style in couple; For others, a utopia achieved: the possibility of loving without diluteto dress without limiting yourself, to create without concessions.
Rihanna summarizes it in Vanity Fair (April 2025): “I don’t have to explain with him. I feel seen, and that is also reflected on how we dress. Our clothes tell our history, without words, without filters.”
In an era where the fashion Many times it seems to repeat formulas, the couple formed by Rihanna And at $ Ap Rocky reminds us that it is still possible to wear clothes to narrate something bigger: a way of being in the world, of loving, resisting and creating future.
(Text: María Muñoz Rivera)
