The madness that is able to unleash a new trailer of ‘Grand Theft Auto VI’ does not remain alone in the world of video games. Music has always been an important part of the successful Saga of Rockstar, developer company, and the simple fact that a song puts a soundtrack to a new advance of the game has a very real effect on its performance on streaming platforms.
To understand the immense hype that surrounds the exit of this sixth installment, which has been delayed until May 2026, we must remember the impact that its predecessor had. ‘Grand Theft Auto V’ went on sale in September 2013 as one of the most expensive games in history, with a budget of 265 million dollars.
In the first 24 hours of launch, 800 million dollars were raised. For April 2018, ‘GTA V’ had already become one of the most profitable entertainment products in history, having generated more than 6 billion dollars. Neither Bad Bunny, nor Taylor Swift: Rockstar Games.
This works as follows: when you take -compras, you find, steal- a car in the game you have the option to turn on the radio and drive through the map listening to both hits and unknown jewels of all times. It is not uncommon for a player to simply turn on the console to take a walk listening to songs for the saints. In the incredible work of the Rockstar license team, I don’t even get.
Many of these songs are even nostalgic for what generation of gamers just for appearing in these games. ‘A Horse With No Name’ by America or ‘Young Turks’ by Rod Stewart, for example, are two of the fans of ‘GTA: San Andreas’ (2004), which in turn is one of the most beloved deliveries.
In this sense, ‘GTA V’ introduced the idea of radios presented by artists. Thus Radio Motomami was born in 2021: an station cured by the very Rosalia, who even encouraged to lend his own voice as host. Frank Ocean also had one, with themes of Todd Rundgren or Panda Bear, among many others.
It is very surreal, but among the 33 themes that could appear on Motomami’s radio, artists such as Rauw Alejandro, Bad Gyal or Rosalia itself were included. ‘Linda’, ‘A Palé’, ‘Klk’ or ‘with height’ were some of the songs available. At the same time, the Catalan artist also had a free way to put some of her favorite works. In this way, we can listen to ‘flying’ from Camarón on the island while we tried to steal a plane of a military base.https://www.youtube.com/watch?v=xnjhcra-pfk
As in a kind of alternative Tik Tok, the last two trailers of ‘GTA VI’ have made two forgotten songs have returned to live a moment of popularity. The first advance of the game (2023) had as its soundtrack the song ‘Love is a Long Road’ (1989) by Tom Petty, which at the time had less than 5 million streams on Spotify. After the trailer departure, its reproductions increased by 36,979% and now have 77 million listeners, as confirmed by the Swedish streaming platform.
The second advance of the game was published two days ago with the song ‘Hot Together’ by The Pointer Sisters occupying most of its duration. The effect of ‘Grand Theft Auto’ is such that if we now look for the issue on YouTube, only videos uploaded after the trailer come out, and some even include the reference to ‘GTA VI’ in the title.
As with Tom Petty’s banger, ‘Hot Together’ has experienced an overwhelming increase in attention, and only in the two hours after the publication of the trailer. “A stratospheric increase of 182,000% in global streams compared to the same period a previous week,” said Spotify.
By the time ‘GTA VI’, 13 years will have passed since the last installment. In 2013, there were still three years for the launch of Tiktok and even more to reach such a relevant role in the new way of consuming music. Surely at the beginning Rockstar had trouble including music in his games. Now, anyone would like to have their song in ‘Grand Theft Auto’. It is an insured hit.https://www.youtube.com/watch?v=Kehxyoixrehttps://www.youtube.com/watch?v=vqrlujxtm3chttps://www.youtube.com/watch?v=xaguyyosqvmhttps://www.youtube.com/watch?v=qdbzy2fku-0
