Since its inception in the 90s with an alternative image and black mane, until it becomes a global pop icon, Shakira He has shown through his look changes a visual narrative that accompanies his musical, cultural and personal transformations.
In the 90s, when he launched Barefoot (1995)We saw it with a black hair, natural waves and a relaxed look that connected with its intimate and poetic proposal. Shortly after, with Where are the thieves? (1998)braids, reddish tones and a more challenging attitude arrived, very in tune with its most rocker and strong sound.
But it was with Laundry Service (2001) When he took a radical turn: he became blonde, opted for a more daring style and appeared to the world with Whenever, wherever. That was not just a change of musical language, it was also a visual transformation that placed it directly into the global radar.
From then on, each launch has come with a renewed look. In Oral fixation (2005) He wore a more bohemian and sensual style; in She Wolf (2009)he opted for modern cuts and a futuristic touch. Then in The gold (2017)showed a more mature image, but without losing the fresh essence that has always characterized it.
Beyond hair – which has gone through black, red, golden and even pink tones – Shakira has also played with her clothes, makeup and scenic presence. A clear example was your presentation in the Super Bowl 2020where he shone with a red, energetic and full force, like a wink to the usual Shakira, but with the experience of the years.
Today, the Colombian artist continues to set a trend. In his video clips, red carpets and social networks, he shows a more sober, but equally powerful image. Each change of look has not been only an aesthetic decision, but part of a larger narrative: that of a woman who has allowed her to transform while still being authentic.
Shakira has shown that his style is as versatile as his music. And if something has made clear with each stage, it is always ready to start a new one.
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