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By Hannah Dailey \ Billboard

All eyes of Swifties They will be placed at the American Music Awards 2025 at the end of this month, since fans are absolutely convinced that Taylor Swift Plan to announce something important in this year’s ceremony.

There are several reasons behind the last fans theory, known for their detective instinct. Two of the main ones are related to the online store of the pop superstar, where the followers noticed that, subtle a spell “Amas” Through the first letters of each word in an outstanding four options menu: APPAREL (Clothes), Music (Music), Accessories (Accessories) and It comes out (Sale).

In addition, the Swift site currently offers exactly 12 articles with a 26% discount, a coincidence that fans have interpreted as significant. First, the last album of the winner of 14 Grammy Awards, Tortured poet departmentwho spent 17 weeks leading the Billboard 200, was his eleventh LP, which suggests that his next project would be 12.º. Second, the 2025 AMAS will be held on May 26.

And this is not all. Taylor Nation Recently he shared a fan of an X on vote on Swift at this year’s Amas, where he is nominated in six categories in 2025, accompanied by the message: “And Our Town, It Looks So Small from Way Up Here.”
“I shouted, ‘vote for the chairman’ to the night sky!” He added the Swift team in the May 6 publication.

At first glance, those lines simply seem like a word game with a lyrics by the Swift song “Thank You Aimee”. However, if you observe the random capital letters in the sentence, and the UNES, what do they form? “Amas”.

With this in mind, the Swifties are convinced that the singer of “Fortnight” He has something special prepared for the Ama of 2025. The repetition of the number 12 in his possible clues has led many to speculate that an announcement related to his next album is yet to come, although some still expect him to reveal something about the re -regions of Reputation either Taylor Swift.

“Your store spelling Amsa, 12 articles on offer with a 26% discount (the loves are 26), tn by capitalizing a photo foot to form love … guys … These are Easter eggs”wrote a fan in X.

Another added: “I think this is enough reasonable clown.”

If Swift reveals something related to an album in the Amas, it would not be the first time that he uses a awards ceremony to do so. Already in the VMAS of 2022 announced Midnightsand in the Grammys 2024, while accepting the award for the best vocal pop album for that same album, he presented Tortured poets.

Taylor has a special relationship with the loves. In 2019, he was recognized as the second artist of the decade in the history of the award, offering a medley of his greatest successes before receiving honor on stage. In addition, she is the most awarded artist in the history of the Amas, accumulating a total of 40 awards.

The AMAS will be broadcast live on May 26 and will be available for streaming in Paramount+ in the United States. The event comes after Swift was seen publicly for the first time in months with her boyfriend, Travis Kelce, while they had dinner at a Mother’s Day restaurant (May 11), after having maintained a low profile since the end of the end of the You were tour In December.

Look what swifties say about the possibility of a great ad in the Amas: