Collectible concerts: Taylor Swift’s strategy, Sabrina Carpenter and Dua Lipa

What surprise song sang Taylor Swift In the concert you were? What did he do Sabrina Carpenter During Juno’s performance? What song in your language interpreted Dua Lipa live? These are questions that the most staunch fans of these singers can ask because they are some of the artists who, in their Latest concert tourshave implemented a new strategy: make each concert a unique and unrepeatable experience.

We can generalize by explaining that, until now, the concerts of an artist’s tour always followed the same structure. The same Scene Scene To interpret the same songs in it order of action. It is logical, especially if we consider the amount of trial months that requires standing a tour; More if we talk about an international tour of several countries. Now it seems that something is changing in this scheme and Taylor Swift has a lot to do with it.

Taylor Swift and surprise songs

It was the first to introduce the concept of “Song Song”a strategy mainly for surprise to his fans. Every night of your The Eras Tourthe American artist offered her audience two songs, interpreted in acoustic to the guitar and piano, which changed in each show. Some of the singer’s fans updated a list in which they were crossing out the songs that Swift was playing to try to guess which surprise songs could play in the next city.

Sometimes, the choice was motivated by the city ​​in which he had to act. In Paris, he decided to interpret his song that bears the same name and belongs to his album Midnights. On other occasions, we had to Read between lines. On the second night he acted in Lisbon You’re on Your Own Kidone of the favorites of the fans, which was interpreted as a message of Thanks to the Portuguese public In the previous night.

The surprises songs were added to a series of costume changeswhich were also different depending on the city in which he touched. Thus, Taylor converted each concert of his The Eras Tour in one Unique experience. In the three hours of concert, their fans almost knew what was going to happen, but in all there was room for the doubt and the surprise.

The message arrives at Sabrina Carpenter and Dua Lipa

Something has had to do Taylor Swift well, which with its The Eras Tour collection More than 2,000 million dollars and sold more than 10 million tickets. So some classmates have captured the message and decided to turn this strategy of Collectible concert.

Sabrina CarpenterFor his part, he has decided to surprise with a movement, a pose, a dance. In his Short N ‘Sweet Tourthe singer interprets Junoone of the songs of his latest album that includes several sexual references. When he sings “Have you ever tried This One?” (Have you tried this time?) Live, Carpenter makes a “Juno Position”which is nothing more than a sexual posture. A position that, how could it be otherwise, change in each concert. The videos that capture this fair moment of the show quickly viralize every night in networks.

Dua Lipa It has also joined this trend and proof of this are the two concerts he offered in Madrid last week, within his Radical Optimism Tour. On the first night he sang Heroes of Enrique Iglesiaswhile in the second he performed his own version of I like you of Manu Chao. We will have to see how the tour continues and if the artist dares to sing in French, German or Czech to finish captivating his entire audience.

The ‘FOMO’ and the loyalty of the public

The strategy of making concerts a unique and unrepeatable experience has led many fans to experiment ‘Fomo‘(Fear of Missing out, in English) or fear of missing something. This has led, for example, some Taylor Swift fans to go see several cities to “collect” Different surprises songs. A kind of attempt to say “I was there and I heard this unpublished performance”.

But this type of surprises (songs, dances or costume changes) are also key to loyalty to the audience. In that, Swift, Carpenter and Lipa, are experts.