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Confessions made songs
Appointed Artist of the decade And recognized as the richest singer on the planet, Taytay is, according to the data, The most listened to streaming platforms and the head of the highest grossing tour in history: The Eras Tourwho raised more than 2 billion dollars. But how is this phenomenon explained?
Read: Taylor Swift in Kanye West’s eye: he accuses her of preventing him from participating in the Super Bowl
Renato Zamorasound and acoustic teacher in the Youhe assures that the secret of his music is in his simplicity and closeness:
“Use very simple pop structures and highly retentive melodies. The phenomenon lies in the great connection with its fans.”
That connection is because Taylor writes about what he lives. His lyrics talk about failed lovesinsecurities, moments of fury and vulnerability.
Not only does he sing to his audience: he speaks to the ear, he understands and represents them. In his songs, Millions of people feel view.
Reinvent to continue shining
From the teenage country of their debut to pop, indie folk and Synth Pop of your most recent albums, Swift Its sound and aesthetics have changed at each stage, without losing its essence.
“Staying in force is a huge challenge,” says Zamora. “Taylor is also a female representation figure, a model to follow for many women.”
The Swiftie Army: more than fans, a global community
Taylor He is not alone on this trip. It is accompanied by a legion of more than 100 million followersknown as Swiftieswhich have been compared to the Beatlemania or fervor by Michael Jackson in the 80s.
These fans not only fill stages and They break records Streaming, but also create content, merchandising, disseminate their projects and They defend fiercely on social networks.
They have even been pointed out as a political force with elections in elections in USA:
“Being swiftie implies a responsibility, it is not just the pride of being a fan, it is to belong to a community with a clear identity and a purpose.”
When an artist impacts the GDP of a country
The Eras Tour Not only marked a before and after in the history of musical tours, but had a real economic impact in the cities he visited.
With 149 shows worldwide, generated more than 80 thousand temporary jobs and revitalized sectors such as tourism, hospitality and local commerce.
Read: Taylor Swift makes history at the Billboard Music Awards becoming the artist with more awards
The phenomenon has been baptized as Swiftconomy. According to analysts, if Taylor Swift were an economy, its impact would be placed above more than 50 countries in the world, but the most surprising thing is that This might not be your roof.
How far will Taylor Swift arrive?
After so many years Breaking records and marking trends, many would think that their career already reached his Maximum point. But the interpreter of Blank Space It does not seem to have intentions to stop.
He is an artist who has known adapt to changeslead conversations, build a unwavering personal brand And, above all, make millions that their history is also that of its spectators.
