Each Shakira publication on Instagram reaches an average of 9.4 million people, with a rate of engagement 0.71%
The tour Women no longer cry Not only does the status of Shakira reaffirm as a global Latin pop icon, but also directly drives local economies. In Colombia alone, its concerts generated income for US $ 50 million and more than 18,500 jobs, with 95% occupancy hotels. In Mexico, the figure was even higher: US $ 257 million after seven dates in Mexico City.
The analysis comes from SocialPubli, an agency specialized in influencers, who studied the “Shakira effect”From the digital impact of the singer and her capacity to call in countries such as Brazil, Argentina, Colombia and Mexico. According to their data, since the tour was announced in October 2024, the artist added more than 2 million new followers on Instagram and Tiktok, accumulating more than 92 million and 41 million, respectively.
Each Shakira publication on Instagram reaches an average of 9.4 million people, with a rate of engagement of 0.71%. In Tiktok, the scope exceeds 11.4 million and the engagement It reaches a notable 6.41%. Part of the viral success of the tour was reflected in more than 14,400 mentions of the Hashtag Official #LMYNL in Tiktok and thousands of choreographies replicated by fans.
“Shakira’s social influence is indisputable. But this tour has led her to new levels of connection with her audiences. The ‘Fandom’ phenomenon is an unstoppable force that is redefining the rules of how the show is consumed today and Shakira knows how to use her great influence on social networks to ensure her success,” he said Ismael El-Qudsi, CEO of SocialPubli.
Some findings of the analysis:
- Sustained digital interest: Searches for Shakira and the tour grew significantly since October 2024, reaching its maximum point on February 3, 2025, after their birthday and the multiple awards obtained in the Grammy.
- Sales records in record time: In Argentina, tickets sold out in 40 minutes; In Rio de Janeiro and São Paulo, they were sold in less than two hours.
- Unprecedented expectation: In Mexico, the Tour was the most wanted event in Ticketmaster since October 2024, with more than 2.5 million people entering the site to get tickets.
“Taylor Swift already did it with his successful world tour The Eras Tour. Now Shakira is doing it with her tour of women no longer cry. A total sales and full phenomenon that has earned it world records and that cannot be explained without the magnificent work on social networks. Both Shakira, and Taylor Swift have created a worldwide movement that emotionally connects with fans of all ages, ”added El-Qudsi.
The report also highlights the strategy of expanding the narrative of the tour through an official playlist in Spotify, saved by more than 105,000 users. Classics such as bare feet and hips Don’t Lie coexist with new hits such as Bzrp Music Sessions Vol. 53, which was consolidated as the anthem of the Tour by inspiring more than 4 million videos in Tiktok.
