Where does the conflict between Braun and Swift come from? Was there really an initial exclusion?
Taylor Swift You will have the opportunity to repurify the original recordings of your first six albums, As reported exclusively Page Six.
This possible agreement would mark the end of one of the most bitter battles of his career, initiated in 2019 When businessman Scooter Braun acquired the rights of his masters for 300 million dollarsunleashing that the singer decided to re -record her albums in the so -called Taylor’s Versions.
Where does the conflict between Braun and Swift come from?
In 2019, Swift accused Braun – representative of artists such as Justin Bieber and Kanye West – of being a “thug” and exemplifying the “toxic male privilege” in the industry. Braun sold the masters the following year to the firm Shamrock Capital, but now, According to Fuentes, it would be himself who would be promoting the company to negotiate with Swift.
The albums in question are: Taylor Swift, Fearless, Speak Now, Red, 1989 and reputation. Although the cost of the transaction could range between $ 600 and 1,000 million, experts like Clayton Durant, founder of Cad Management, say it would be worth it: “If you recover your original masters, you will control your entire catalog and increase your royalties.”
The swift strategy to relaunch his albums has given him greater creative and financial control. Durant explained that, although the original versions continue to generate income, the re -records allow them to obtain greater benefits. Besides, Every time he launches a Taylor’s version, the consumption of the original recording also increases.
This news comes just after Swift premiered ‘Look What You Made Me Do (Taylor’s version)’ in an episode of The Handmaid’s Tale, demonstrating the commercial power of his music.
Was there really an initial exclusion?
Swift always said he didn’t have the opportunity to buy his mastersbut sources close to Braun say that the sale was widely discussed in the industry. It has even been pointed out that his father, Scott Swift, shareholder of Big Machine (his original seal), would have received 16 million dollars in the transaction.
While Shamrock seeks to ensure that the singer knows this new offer, the conflict continues to generate debates about artistic property and ethics in the music industry. For Swift, more than a business, it would be the claim of a legacy that fought to recover.
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