The other derby that is played in the football fields of Madrid
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Such day as today, but a year ago, 69 trucks began to parade through Madrid Avenida Concha Espina. As if it were a military exhibition, this parade of trailers It was a demonstration of power of Taylor SwiftAmerican singer who landed in Spain to give two macroconcientes at the Santiago Bernabéu stadium. The war had just exploded.
The residents of this residential neighborhood rose against the invasion, not only from their neighborhood, which for several days suffered this deployment of trucks and cut streets, but of their rooms and bedrooms. The concerts that Real Madrid began to organize weekly broke all the limits of noise allowed, and with them, the coexistence of the merengue club with one of the whitish neighborhoods in the capital.
Yesterday, again, a column of trailers loaded with musical equipment entered Madrid. But, this time, its destination was not the number 1 of Concha Espina, but on the 4th of Luis Aragonés Avenue. Along the esplanade on which the stadium rises Riyadh Air Metropolitanoa total of 21 perfectly aligned trucks He announced the start of the concert assembly that Ed Sheeran will give on May 30 and 31 in the Atlético de Madrid field.
The eternal rival has achieved win the Madrid League. At least, this season, in which the white temple has had to lower the curtain due to noise problems. The allegations of the neighbors have led José Antonio Sánchez, the right hand of Florentino Pérez in Real Madrid, and the filial of the club dedicated to the exploitation of the stadium, to respond to justice as charged.
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The defense of the merengue team has been aimed at blame musical promoterswhat has opened serious with the industry, some difficult to close, such as the feeling of deception to see the more than 800,000 euros in fines They have had to pay to exceed noise limits. Money that, they consider, does not correspond to them to face.
The result, a year after starting this particular league, is that the Bernabéu still does not soundless And, therefore, unable to celebrate these actions, since he promised to resume them only when he managed to comply with the noise limits. His withdrawal has allowed the Metropolitan to sign a rosary of great stars, including Lola Indigo and Aitana, the only ones who still trusted to act in Castilian this year.
In addition, the mattress club has been key in The historical milestone achieved by Bad Bunny to sell 600,000 tickets For 12 concerts in less than 24 hours, because ten of these actions will be in the Metropolitan. With this record, the Portarriqueño artist has joined Coldplay and Adele in the select podium of artists capable of giving a dozen concerts in the same city.
This case exemplifies the rise of a industry that moves billions of euros all over the world. The consultant Colliers Figure in more than 185 million euros the billing generated by musical events in 2024, almost double that the previous year. In that season, Bernabéu had an undoubted prominence, with the performances of Taylor Swift, Luis Miguel and Karol G, among others. Although Riyadh Air Metropolitano won the first economic impact position with the Bruce Springsteen concert.
You cannot enter Madrid with the car you bought 5 years ago, but Taylor Swift, singer and activist of climate change, can collapse the immediate vicinity of Santiago Bernabéu with its 69 trucks. pic.twitter.com/bk3ksujqda pic.twitter.com/larfigs39V
– 🅼🅸🆂🅸🅵🆄🐦 (@myifu72) May 28, 2024
The performance of Boss It was the one that had the greatest economic impactat least in which hoteliers are concerned, which came to increase 110% in the days of their concert, according to the Colliers study. This Maná is for which Madrid competesin front of the rest of the great capitals, and its two main soccer teams. The problem is that there must be clean play, and the controversy due to noise and lack of neighborhood coexistence has forced the red card to take out.
After Real Madrid’s decision to suspend the concerts, the Metropolitan has been left alone in the Champions League of these shows. A double -edged swordsince the mattress club runs the risk of dying of success if, as has happened to its rival, these events threaten the life of the neighborhood. In fact, The residents of the area have already begun to organizefollowing the example of the residents of the surroundings of Bernabéu.
Since its inauguration, in 2017, the Riyadh Air Metropolitano has Welcomed to great international artists Like the two mentioned or The Rolling Stones, Bruno Mars, Iron Maiden, Bon Jovi and Metallica, in addition to national figures such as Vetusta Morla or Alejandro Sanz. Nails appointments that concentrates when there is no footballin the summer months, fundamentally June and July, and that this season will start next Friday with Ed Sheeran.
Aware that the swords are high, and after seeing what happened in Castellana, the Club has decided to redouble the measures to try to minimize the impact In the neighborhood. Those responsible have always defended that, unlike Bernabéu, the field is not surrounded by homes, but of a great esplanade on which an leisure and sport complex is being promoted. But it does have a weak flank with just over 500 meters away from residential buildings.
Atleti has redoubled security, cleaning and acoustic control measures to try to avoid neighborhood conflicts such as Bernabéu
After seeing the beards of his neighbor Mojar, the Atlético has decided to install two acoustic absorption walls In this area, where you will also make the noise measurements so that they are as realistic possible and can comply with the ordinance. It will also strengthen security both the days of concert, as well as the previous and subsequent ones, it will increase between 25% and 50% the cleaning and will require the promoters to establish protocols in favor of these measures.
To minimize the pressure in the neighborhood, he has decided to enable 4,000 parking spaces that concert attendees can reserve, is working with Metro de Madrid to reinforce line 7, which gives direct access to the stadium, and has a Fan area with eight bars and restaurantsin addition to Food Trucks, where he tries to concentrate the bulk of the attendees before each event.
All these measures will be tested this Friday, when Ed Sheeran will begin to show whether, the Metropolitan is prepared to play the concerts Champions Or if you run the risk of seeing your annulled matches, as has happened to Real Madrid.