The first six Taylor Swift albums increased their reproductions between 110% and 430% in Spotify
The streaming and sales of the pack of six of Swift’s seminal titles fired in the days after the news, on Friday morning, that he had bought his initial catalog from Shamrock Holdings.
Fans are finally free to enjoy the six original albums of Taylor Swiftproduced by the Big Machine label, now that they also count as “Taylor versions.” The streaming and sales of the pack of six of Swift’s seminal titles shot, in the days after the news, Friday morning, after the news that he had bought his initial catalog from Shamrock Holdings.
The Luminate measurement reports that preliminary data show that the general streaming of the entire Swift catalog increased 55.1% on Friday, reaching 30.64 million views in one day, a considerable figure for an artist who has not published anything yet. This 55.1% increase included all Swift’s recorded music, including not only the six original Big Machine albums, but also everything that has subsequently published, since 2019.
Luminate did not break down the increases by title. But Spotify yes, and this demonstrates how much more drastic the percentage increases for Big Machine albums, which Swift had previously urged his fans not to consume, while protested by his property for the last six years.
This was the increase in listening to Taylor Swift’s first albums in Spotify
According to Spotify, the original version of “Speak Now” It was the one that rose the most, with an increase of more than 430 % worldwide. Second was his debut album, “Taylor Swift” (one of the only two Big Machine titles for those who have not published an equivalent version); This experienced a considerable global increase of 220 %. The third greatest increase was for “reputation”, whose global reproductions in Spotify increased almost 160 %.
Continuing with its previous catalog, the original version of “Fearless” experienced an increase of 160%, according to Spotify, followed by “Grid” with an increase of 150%. “1989” It registered the lowest increase in reproductions between the six original albums, with a considerable increase in Spotify reproductions of more than 110%.
According to Luminate report on the increase in the general catalog of Swift on Friday, the data report service indicates that Swift album consumption slightly exceeded 31,000 units that day. This contrasts with the 20,000 units of consumption of daily albums that, according to Luminate, averaged its catalog in the US. During the previous 12 days, from May 18 to 29.
Before buying the six albums from Shamrock Holdings – who had acquired them from Ithaca, owned by Scooter Braun, in 2020— Swift had devalued the original Big Machine launches by re -recording four of the six titles as “Taylor versions”urging their fans to listen to or buy the new editions.
