Rihanna and Kim Kardashian are two important figures of the entertainment industry, so for years they have been in charge of positioning products that few people know. In recent days, again the name of the celebrities went viral, All this after seeing her carry the famous ‘Labubu’.
These toys were created several years ago by a renowned Chinese illustrator, but they never managed to be marketed in the best way, because the public’s reception was never the best. However, Apparently, they already found their place in the market And they would have come to stay.
What is a Labubu?
A few months ago, The creator of Labubu, Kasing Lung, He reached an agreement with the Pop company Mart, which usually makes collaborations between toys and important influencers in order to position them commercially. To begin with, the figure of these keychains was sold in small stuffed animals that were being seen on all sides, But what nobody imagined, was that Rihanna, Kim Kardashian and Lisa de Blackpink They would like to have them.
As if this were not enough, with The passing of the days began to publish on their social networkswhere they have a large number of followers, who quickly began to seem like these figures.
Although these stuffed animals do not have a special meaning, the market has already been revolutionized, to the point that hundreds of users have bought them. Even, only in Tiktok there are more than 1.4 million publications related to Labubu and their tender appearance, giving it a very subjective meaning.
At present, these products are one of the best selling and of greater production in Asia, so hundreds of people care about making a collection of all colors. Therefore, they would be working on a new figure where Labubu have a special edition for Each important holiday that is celebrated in the world, such as the new year, Christmas, among others.
Meanwhile, relevant K-Pop figures in the world, have begun to advertise these figures, so they are not only stuffed animals, now there are also suitcases, home products, thermos, among others. Even several celebrities have started using several of thesein order to continue positioning Labubu in the current market.
