Why Kylie Jenner wears (almost) always black and what message is behind

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Why Kylie Jenner wears (almost) always black and what message is behind

In Instagram’s prehistory, Kylie Jenner It marked the pattern for all adolescents, among which I include me, but has rained since then. 15 years ago, the youngest of the Kardashian advocated tight clothes, vertigo necklines and microscopic bikinis. That has been left behind, and his new minimalist image, in which he has an important presence blackhe has taken everyone by surprise. Are you trying to tell us something?

Why Kylie Jenner wears so much black: a stylist of ‘celebrities’ explains it

We have consulted with David Rivas, who is currently a stylist of Victoria de Marichalar y Dulceidaand previously also worked with the Lola Lolita influencer, to find out What hides behind Kylie’s transformation: “There is a strong influence of quiet luxury, But with the point of sensuality that has always marked its image. Minimalist, sexy and sophisticated. His current style is based on black garments, clean silhouettes and body tissues. “

Kylie Jenner and Timothée Chalamet make their red carpet debut together in Italy

Color psychology states that black dress is a way to transmit more elegancebeing a neutral color. Along the same lines, it can be used to give a feeling of authority, seriousness or professionalism. This reinforces our hypothesis that seeks to give a resounding change to your image, especially if we take into account that dark tones act from Emotional barrier to avoid being perceived or judged.

Kylie Jenner is gradually disconnecting the style that catapulted her to fame, because she rarely associates with the discretion of old sewing houses. David puts the focus on a possible reason: “Before everything was more striking and explicit. Now it transmits something else: there is more containment, more balance. Gives the feeling that wants to enter another circuitmore linked to silent luxury, where they fit better higher profile signatures. It can be related to a more mature stage on a personal level or a change of focus on how it wants to be perceived. “

Your radical change in 10 years

Kylie’s style and makeup elections influenced decisively in a whole generation, especially when, in 2015, the younger sister of the Kardashian launched a collection of lipsticks and matte finishing walkers, whose intention was to recreate the impressive volume of her lips.

Lips envied by girls around the world because, at that time, she insisted that it was a natural effect of their products. This line of beauty was the germ of Kylie Cosmetics, which would become an empire valued in billions of euros, born only of the desire that we had to see each other exactly like her.

Those breasts, their curves, the mane with extensions … The aesthetic maximalism of the businesswoman marked a moment in fashion for those who were teenagers in the last decade, although the dome of luxury insists on denying it. With 27 years, he is demonstrating that they were wrong when they said there was only place in the industry for his sister Kendall.

“Each look seems measured in detail. Example of this is its presence in spaces where it was previously unthinkable, such as the spring/summer parade 2025 haute couture of Chanel.” There he shared a row with Carlota Casiraghiamong other refined friends of the firm characterized by its female sophistication.

Kylie Jenner and Timothée Chalamet in the Bafta 2025

Does Timothée Chalamet have anything to do with all this?

It is true that, in 2023, the actor – with whom Kylie has had a relationship for two years – was appointed Ambassador of the Bleu perfume of Chanel, for which he shot an announcement under the orders of Scorsese. Although the brand does not have a male fashion branch, it has been seen many times in public wearing bags adorned with the mythical double ‘C’. However, we know that, before making her courtship public, she already had all the letters in her deck to get into these new circles.

David points: “The environment always adds, and he has a much more artistic, less ostentatious aesthetic. It is easy for that to have affected him when projecting a simpler and more careful image. But I think she was already in that process. Even so, it had been giving clues of this transformation before this transformation was made public.”.

Kylie Jenner enjoys a sushi lunch during her visit to Paris

From Chanel to Schiaparelli: Luxury firms love her

In short, Kylie is in the spotlight of the great luxury conglomerates, which not only They invite her to the parades of her signaturesbut They offer to dress it for red carpets; They even give file garments, which only the muses of the great designers usually have access. Mugler, Schiaparelli, Chanel or John Galliano are just 4 of the many known names that have recently entered their gala dressing room.

The radical change of Kylie Jenner's stel thanks to Timothée Chalamet

The verdict is sharp: “Kylie has always generated interest, but now it is perceived as A more controlled figure at aesthetic and more consistent with the type of image looking for many luxury firms. That it has appeared in parades such as Chanel demonstrates that his image is in a place other than a few years ago, in a place that It fits much better with the imaginary of these brands“

Today, in the Kylie closet there is only a place for Flower dresses, flat dancers, basic t -shirts and, above all, black dresses and sets. He moves away from the visual waste: no print striking, extreme transparencies or pieces that shout: “Look at me!”

He has embraced the power of “less is more”, also for strategic reasons. His beauty empire has entered a new phase that accompanies this evolution of his personal brand perfectly.