Shakira launches its powerful hair care brand – Music

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After decades of reinventing your image and breaking records in global music, Shakira It takes a new step as an entrepreneur with the launch of Isema, its expected line of hair care products.

The official presentation of Iseima coincided with the start of his American tour, women no longer cry World Tour, which turned the date into a double milestone for the Colombian star. Through a shared video on their social networks, Shakira revealed what many suspected for weeks: “Do you remember when they saw me using this, which is what I always use before singing, when I am preparing to go on stage? Well, that is my new product line. It’s called is very and it’s here.”

In exclusive interview with People in Spanishthe singer confessed that this brand was born from a deeply personal need. “I have developed a product line that has taken me two years, without saying anything. It was my best saved secret ”, affirmed. Throughout his career, his hair has been both an aesthetic firm and a source of frustrations, due to damage to dyes and chemical processes. Shakira recounts that, not finding products that meet their demands in the market, began to prepare their own mixtures at home, a practice that led her to explore more professional solutions.

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The result is a line composed of eight products that include shampoos, conditioners and moisturizers. All of them were developed under the trimodal system, a patented technology that is based on biogramology and focuses on treating the scalp, cortex and hair cuticle integrally.

Beyond technical innovation, which distinguishes is your inclusive approach. Shakira emphasized that many traditional brands have ignored the wealth and diversity of Latin hair: “For a long time, hair care marks have been based on simple categorizations of the texture and the type of hair. Curly, straight, frightening … thus have left many people unattended and ignored.”

This concern for representation is also reflected in the name of the product. “I love is very because she is a superlative, who also reminds me a bit of Isabel, which is my second name. But is very The artist explained.

Iseful will be available as of June 16 at Isima.com, and in July it will arrive at Beauty Ultra stores in the United States.

While his new venture is positioned in the cosmetic industry, Shakira continues to conquer scenarios. The tour of the women no longer cry began their American stage on June 11 in Arlington, Texas, and will run until June 30 in San Francisco, with stops in key cities such as Houston, Phoenix, San Antonio and Las Vegas. Despite the cancellation of two dates (Boston and Washington), the tour advances strongly, before its landing in Latin America and, later, in Europe.

The Mexican stage will have 15 dates, including four presentations at the GNP Seguros stadium, with which Shakira will break her own record as the artist with more shows in that enclosure during a single tour. Subsequently, the singer will visit the Dominican Republic and Peru, countries in which she will compensate for dates suspended in the first part of the Tour.

By 2026, his return to Europe is expected, as confirmed by the artist herself during her passage through the Met Gala, although the dates are yet to be announced.