Shakira officially announced the launch of his own Line of hair care products, called is very A project that has developed in secret during the last two years.
The announcement was released through a video posted on its social networks, in which the Barranquilla artist remembered How your relationship with hair has accompanied the most relevant moments of your career.
“Today is the first day of my tour of North America, and looking back, I can see how much the way I chose to wear my hair defined the time I was and the way I felt,” said the singer on her Instagram account, on May 13.
Shakira launched hair care products. Photo:Instagram @shakira
A brand inspired by personal experience
In an interview with ‘People’ in Spanish, Shakira explained that the idea of creating is arose after years of dealing with the effects of dyes, chemical treatments and thermal tools on his hair.
“My hair has gone through so many aggressive agents that I have seen my own menjurjes”he commented. This experience led her to create homemade formulas, until she decided to professionalize the process with a team of experts in the cosmetic sector.
For her part, in conversation with ‘Elle’, the artist said: “This line is for me, but I am happy to share it now. I have been using it in secret during the last four years. ”He added that his hair, with defined curls and complex structure, was the“ perfect guinea pig ”to test the products during the development stage.
Shakira talked about the relationship is his hair. Photo:Instagram: @shakira
What products does it include?
It is debuting with Eight products Focused on the comprehensive hair treatment, elaborated under the “trimodal method”, a patented system based on the biographicology that simultaneously addresses the health of the scalp, the cortex and the cuticle.
Among the products are:
- Very rich (moisturizing shampoo).
- Softest (moisturizing conditioner).
- Reparative Delicia Hair Oil (repair oil with thermal protection).
- CURLS DON’T LIE.
- Superbomba (Triple Mask Repair with peptides).
- Exfoliants, sera and other specialized treatments.
As Shakira explained to ‘Harper’s Bazaar’, the names of the products were designed to highlight their superlative character and connect with Latin language and identity. “Iseful means ‘more’. If you want more, there you have more. And the Latin woman cannot settle for little, ”he said.
Is very Photo:Is very
Capillary diversity as a central axis
One of the artist’s main motivations was Low market supply for women with diverse hair textures. “For a long time, hair care marks have been based on simple categorizations … Thus, many people have been left unattended,” he said in ‘People’ in Spanish.
This need was also highlighted in his conversation with ‘Elle’, where he stressed that I is an answer to the specific demands of the Latin community: “There is great diversity within our group. From very tight curls to complex combinations. These products are inspired by that.”
Its brand seeks to offer products for people with diverse hair textures. Photo:Instagram: @shakira
Availability and points of sale
The unworthy line will be Available online from June 16 on the official isima.com. Subsequently, in July, the products will arrive at Beauty Ululta physical stores in the United States. For now its distribution in Latin America or Europe has not been confirmed.
With this, Shakira not only expands his presence in the beauty industry, but also proposes a capillary line that seeks to represent and serve a historically sub -snatched public, consolidating her role as an entrepreneur and Latin American cultural icon.
Shakira’s world tour
The launch of ísima coincides with the second stage of the tour Women no longer cry World Tour, which currently travels several cities in the United States and Canada.
After finishing this phase on June 30 in San Francisco, the artist will resume the Tour in Mexico, with 15 confirmed dates, including four additional functions at the GNP Seguros stadium.
By 2026, Shakira plans to take his tour to Europe, although specific dates have not yet been announced.
Next dates in North America:
- June 13: Alami, San Antonio.
- June 15 and 16: Toyota Center, Houston.
- June 20: Sofi Stadium, Los Angeles.
- June 22 and 23: Footprint Center, Phoenix.
- June 26: Snapdragon Stadium, San Diego.
- June 28: Allegiant Stadium, Las Vegas.
- June 30: Oracle Park, San Francisco.
*This content was written with the assistance of artificial intelligence, based on public knowledge information disclosed to the media. In addition, she had the review of the journalist and an editor.
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Sofia Arias Martínez
Digital scope writing
Time
