Shakira is one of the most important music stars of the last two decades, highlighting for his unique voice, his hip movements and his hair. The Barranquillera artist has demonstrated throughout her career that not only conquers the musical scenarios and platforms, but also Invoice through different businesses. Now it was time to do it with your hair.
Although it has not always had it, one of the most beloved and applauded looks by Shakira fans has been his tone between blond and coffee and, of course, his natural curls. Well, the time came when the global artist reveals one of her most anticipated secrets by her followers: How do you take care of your hair? That is why the Colombian ventures into the hair care market and presents her own products.
What is Ishima, Shakira’s hair care brand?
Isima is a clinically supported hair care brand, inspired by the capillary diversity of the Latin community and designed to transform hair routine deeply and personalized. The initiative was driven directly by Shakira Mebarak, who serves as the founder and community director of Isima, due to the same need that the singer has lived throughout her life for learning to take care of and manage her hair.
Photo: Shakira press
“A large part of my identity has always been my hair. I am an artist, interpreter, daughter, mother, and I have always had these curls that, believe me, have gone through a lot. I have seen friends, family and many other women like me, spend years testing each new product available to find the right one. I have always felt that there are many products available, but there is nothing to face the challenges that the complex hair and multiple textures pose, “said the Colombian about personal history behind her products. Inspired by the unbearable needs of the Latin consumer and in her own experience as a mother, artist and businesswoman, Shakira united forces with elite scientists to create a range that will address the three fundamental levels of the hair: Corteza cuticle
As a community director, Shakira will not only lead the aesthetic vision of Isima, but also promotes social projects linked to its reasons of always: Early Childhood Education, Women’s Empowerment and Global Community Development. Isima is not just a product, it is a promise of transformation of hair and the confidence of Latinos.
What are the products?
The debut collection is composed of eight products that combine vegan formulas, free of animal cruelty, clean ingredients and sustainable containers. All are certified by Leaping Bunny and The Vegan Society, and have a fragrance created under strict international security standards.
Photo: Shakira press
ISIMA COLLECTION PRODUCTS:
- Superbomba – Triple repair peptide mask
- Very rich – moisturizing shampoo
- Softeliness – moisturizing conditioner
- Delicia – Repair oil for hair
- Reset – Lighting Shampoo
- Iconic – densifying serum for scalp
- ALL IN – UNDER JUDGER CONDITIONER
- The curls do not lie – curl perfeator
From playful names to high -impact formulations, each product reflects the ISIMA DNA: scientific efficacy with cultural soul.
Where can Shakira products get hair?
Isima will be available As of June 16 at Isima.comand on July 6 in all the United States Beauty stores and at Uulta.com. In addition, it will arrive in Mexico in August, consolidating its focus on the Latin community.
“We are inspired by the diversity of textures, curls, porosities and patterns of Latin American hair, and we create a brand that does not simplify, but embraces complexity,” said Sid Katari, CEO and co -founder of Isima.The brand will also be part of the Conscious Beauty Beauty program of Uult Beauty, complying with the five pillars of conscious beauty.
María Paula González
Digital news journalist Caracol
