Lto fortune of Taylor Swift is about to grow even more, now that the pop singer is officially Owner of his entire musical catalogincluding the rights of the first six albums he launched at the beginning of his career. This was confirmed by the artist herself through a letter published on her website on May 30, which announced the repurchase of the original recordings of Taylor Swift, Fearless, Speak Now, Red, 1989 and Reputation.
The news represents the closure of a battle that began in 2019, when producer Scooter Braun acquired Big Machine Records – sello with whom Swift began his career – through Ithaca Holdings, thus obtaining the rights of his first works. Subsequently, Braun sold the masters to Shamrock Holdings, which motivated Swift to release versions of their discs under the badge of Taylor’s version.
Now, in addition to the original recordings, Swift has the rights of its video clips, record covers, photographs, unpublished songs and movies from its concertswhich gives you unprecedented control over your artistic work.
“To say that this is the greatest dream of my life is a reality is to fall short,” Swift wrote. “I always wanted to have the opportunity to work enough to buy my music, without conditions, without partners, with total autonomy.”
How much is Taylor Swift now?
According to ForbesTaylor Swift reached the status of multimillionaire in October 2023with an estimated net worth in 1.6 billion dollars. An important part of your income comes from musical royalties and its tours, being the most recent The Eras Tourwhich became the Turmobile in history with approximately 2,000 million dollars collected between March 2023 and December 2024.
According to BillboardSwift paid around 360 million dollars for the rights of its first six albums. Despite the high cost, experts say Your investment will not only recover, but will multiply your income.
“Being the owner of those masters will undoubtedly improve your net income,” he explained to Newsweek Larry Miller, professor at the University of New York and director of the Musical Business Program. “During the property of Braun and Shamrock, Taylor rejected licenses for films and television. Now that she is the owner, those masters can generate income throughout her life and beyond.”
An unprecedented creative empire
Taylor Swift is not only an artist with millions of loyal fans, but also a business strategist. According to Drew Nobile, a professor at the University of Oregon, only his musical catalog generates more than 100 million dollars annually by concept of reproductions on digital platforms. With the recovery of your masters, this income will increase.
“Many fans avoided the original recordings as a form of protest. Now, knowing that Swift is the owner, they could listen to them freely, thus increasing their value,” Nobile said.
Tatiana Cirisano, Vice President of Musical Strategy in Midia Research, added that this acquisition “opens new sources of income for Taylor. His direct participation in licenses for films, video games or other projects will be more flexible than ever.”
Even It could already be recovering part of the investmentaccording to analysts, thanks to the immediate increase in reproductions after the announcement. “Any news related to Swift moves money. It is an economic force alone,” said Nobile.
More than money: legacy and aristical control
Although the economic aspect is relevant, several experts agree that the most significant thing about this acquisition is Its symbolic and artistic impact.
“Swift has always played in the long term, aware that each business decision is observed by fans, media and industry. This movement is both legacy and wealth,” said Joe Bennett, Forensic Musicologist at Berklee College of Music.
Jocelyn Neal, music professor at the University of North Carolina, was even more emphatic: “For Swift and its followers, the important thing is the principle of be owned by her own art. He has always talked about his music as a result of his personal effort, and this moment represents a moral victory that is worth more for his brand than any financial gain. ”
In addition, Cirisano pointed out that it is uncommon for the rights of the name, image and music of an artist to be under the same property.
“That gives Swift an unpublished control. I would not be surprised that one day we see even a Taylor Swift theme park,” he said.
In short, with this master play, Taylor Swift consolidates its artistic, financial and cultural empiremarking a before and after in the relationship between artists and record stamps in the digital era. N
(Published in cooperation with Newsweek. Published in Cooperation with Newsweek)
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