“I have tried all markets for market curls, and this product helps me get what I finally wanted.”

It is an icon, where you look at her, and although she has raised some controversy in recent years, what is clear is that Shakira He has been recognized for his voice, his energy on stage and his mane. He curl is part of your identityalthough it didn’t always have it easy. “My hair, even if you don’t believe it, was not curly as a child,” he says in an interview in Byrdie.

It was with the hormonal changes And, later, with the discolorationwhen its texture changed. In this way, the singer assured that her hair had gone through a lot and that it was one of those women who always crying from the beauty salon.

For years he looked for products that would work for him, but he found none who did everything: Hydrate, define, repair and control the currepamienteither. “I have tried all the creams for curls on the market. Some left crispy hair, others resected it. None served me at all.”

Therefore, he decided to develop his own capillary line: Isimaa brand designed for women with Complex capillary needs. The objective was clear: to cover what the rest of the market was not offering for curls, and curly, damaged, porous curls.