The second part of “Bennifer” is over. Jennifer Lopez requested divorce and, according to reports, there is no prenuptial agreement on the table. This is not a broken heart, it is a multimillion -dollar fusion that has just implio.
The return of “Bennifer” was more than a love story; It was a cultural event, a dose of nostalgia that revitalized the brands of Jennifer Lopez and Ben Affleck. His wedding was the culmination of a Hollywood fairy tale. Now, its divorce threatens to be a raw business lesson.
In August, J.The submitted the divorce application in the Superior Court of Los Angeles, ending their two -year marriage and citing April 26, 2024 as the date of separation. But the detail that has made the alarms jump in the financial and legal circles of Hollywood is one that seems less: according to TMZ, the initial application did not mention the existence of a prenuptial agreement.
No Prenup: Romantic error or legal strategy?
For two megaestrellas with individual fortunes estimated at hundreds of millions of dollars, the absence of a prenuptial agreement seems a monumental imprudence. This opens the door to two fascinating scenarios.
The first, the romantic scenario, is that they were so blinded by the love that they decided to unite their lives and their finances without legal protection, believing that this time it would be forever. If this were the case, we could be facing one of the most complex and expensive divorce battles in recent history, where each asset acquired during the marriage would be disputed.
The second, and more likely, is the strategic scenario. It is possible that there is a strong postnupcial agreement or a private separation agreement that the couple is keeping out of the public eye to avoid a media circus. In Hollywood, the control of the narrative is everything, and ventilating the dirty financial rags in public can devalue a personal brand faster than a bad film.
The devaluation of the “Bennifer” brand
Beyond money, true loss could be in the intangible value of the “Bennifer” brand. Its meeting generated a massive amount of goodwill and media attention, which translates into negotiation for projects, sponsorships and public appearances. They were more valuable together than separate.
Now, the question is who depended more on this synergy. Was Jennifer Lopez, whose brand is based on an ideal of romance, luxury and aspirational success? The narrative of a second failed marriage with the same man could damage that carefully constructed image. Or was Ben Affleck, whom the relationship provided a “softening” of his public image, often perceived as more serious and melancholic?
The end of “Bennifer 2.0” is the proof that in Hollywood, love is an asset as volatile as actions in the bag. And in this liquidation, it is almost certain that both will come with the heart and wallet a little lighter.
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