Kim Kardashian reinvents the Italian summer with skims x cavalli
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Kim Kardashian He has established himself as a fashion expert and, once again, he shows that he knows exactly what we all need in our summer rotation. The greatest of the Kardashian has just announced the new collaboration of their clothing brand, Skims, This time with nothing less than Roberto Cavalli.
Although the Italian designer sadly died just over a year ago, the house continues under the creative direction of Fausto Puglisi, who has promised to bring Cavalli’s distinctive codes towards modernity through fresh proposals that, however, retain the nostalgic essence of the firm. This is clear in this new collaboration with Kim Kardashian, materialized in a capsule collection.
What to expect from Cavalli X Skims collaboration?
Kim Kardashian’s brand has specialized in underwear, compression garments and Shapewear: pieces designed to mold the figure in a favorable way, designed to be used both below any set and on the outside, ideal to presume curves safely.
Now, Skims merges with the Italian DNA of Cavalli, presenting designs that stand out for his classic maximalism, animal print and floral patterns, iconic elements that refer directly to the inheritance of the fashionable house. The collection includes from Bodysuits adjusted to more loose garments such as kaftans and Batas, achieving a balanced mixture between sensuality and comfort.
The campaign evokes a classic Italian summer, starring Kim Kardashian and her mother, Kris Jenner. We see them interact in a humid and hot atmosphere, typical of the Italian coast. The images were captured by photographer Nadia Lee Cohen and the collection will be available from Friday, June 27 on the official Skims page.
Other outstanding collaborations of Skims
In recent years, Skims has surprised the industry thanks to its strategy of marketing and selection of ambassadors. Has collaborated with high profile brands such as Dolce & Gabbana and The North Face, launching capsule collections that usually run out quickly.
These deliveries have been accompanied by campaigns starring members of the Kardashian family, such as Kourtney Kardashian and the same Kris Jenner. In addition, the brand has appointed influential entertainment personalities as ambassadors, highlighting names such as King’s wool And the iconic creator of “Brat Summer “, Charli XCX.
With the new installment Skims capsule x cavalli, Kim Kardashian demonstrates its ability to impose a trend and make a Statement simultaneously.