How Selena Gomez made half of her fortune with “inclusive makeup”, accessible to people with disabilities

From the age of seven, Selena Gomez He had a professional success after another on screen, which made her become worldwide known and become a true reference for her entire generation. However, it was not the time in the entertainment industry that led her to Become a multimillionaire at 32.

In addition to performing as a singer and actress, a long time under Disney’s wing, Selena He was reinviring everything he won in different projectsand, over time, she became an entrepreneur, making a difference with other children’s TV stars of her time. According to a report from Bloombergin 2024 The artist’s assets exceeded 1.3 billion dollars, becoming one of the few people of their age to have such a money.

Although, at first, everyone thought this was thanks to the fact that he works from a very young age, the reality is that More than half of that amount got it in the last six years, since he founded his makeup brand, Rare Beauty. And although the fact that a celebrity entered the cosmetic industry is nothing new or different, Gomez put them to the products An innovative detail that highlighted them among all the others and returned them leaders in the market.

Each Rare Beauty product was thought for make life easier for people with motor disabilities, especially in the hands area. His packaging It is designed with half -plans rounds at the top of the lid, which They allow those who have no strength in fingertips to open it easily.

In addition, the brand has a whole special line in which One of the sides of the product is completely flat. This means that they cannot roll at the table and fall to the floor, facilitating the makeup process for people with leg paralysis, older people who cannot bend down and wheelchair users.

Once the products came to light, hundreds of Users with arthritis, blindness, autoimmune diseases and other health problems shared their testimony on social networksensuring that thanks to Rare Beauty they were able to gain independence and begin to make up without the help of a third.

With this, Selena showed that Inclusion in the world of makeup goes far beyond having base tones available for all skin types. From the launch of its brand, which today is valued in more than two million dollars, hundreds of companies in the cosmetic industry had to start asking how to adapt their products to the needs of people with disabilities.

The idea of ​​making Rare Beauty products accessible to people with motor disabilities did not reach Selena Gomez out of nowhere. She herself fights every day with the lack of strength in the joints of her hands, a consequence of the lupus she has suffered for several years. In many videos in which he shows how to use his makeup, it is clear that The singer constantly trembles his hands and that her strength is not that of a few years ago.

On the other hand, also inspired by his own experience, once the brand began to take off Gomez launched the Rare Impact Found, which is responsible for allocating a percentage of profits for the sales of makeup to organizations that are responsible for guarantee access to mental health professionals.

In the clip in which she announced the initiative, the actress explained that for her it is very important to keep in mind that, in her country, not everyone runs their same fate regarding access to the mental health system. “When they diagnosed me with bipolar disorder, I felt relieved. I had answers. And I started my trip to understand myself better and to support my mental well -being. But not everyone has this opportunity “, He explained on the social networks of the brand.

“When I started Rare Beauty I wanted it to be much more than a makeup brand. I wanted to collapse the unreal standards of perfection, challenge beauty standards and shape positive conversations. I wanted me to address mental health and self -acceptance. Therefore, 1% of all sales are donated to the rare impact Found, that helps organizations that expand access to mental health and education services for young people, “he explained.

This, added to the good quality of the products and their accessibility for all people, made the brand position as One of the most popular in the market at the moment. This achievement, along with many others, left once again demonstrated Selena Gomez is much more than a former Disney girl.