Ariana Grande becomes her most special and colorful fashion campaign

The 2025 Oscar nomination has been the climax of its meteoric career. With only 31 years, Ariana Grande It is a consecrated star: its more than 214 awards support it. Singer, actress … and also one of the most wanted girls in fashion. All sewing houses want iconic Swarovski jewelry firm. Some photos in which it appears transformed into a kind of Nymph of color and light.

© Swarovski

130 years And three seasons collaborating with Ariana Grande: Swarovski is double celebration this season and wanted to celebrate it from the hand of the most recognized photographers of the 21st century, Mert Alas and Marcus Piggott. Lower her camera, the protagonist of WICKED It surrenders to the color of spring; “It becomes a crystal, a flower, reflex,” explain from the firm about this third campaign in which Ariana is the muse. She corroborates that “it is a pure celebration. I love how she connects with my creative evolution. Everything in it -forms, colors, the concept of metamorphosis- It makes me feel inspired and full of light”

© Swarovski

In the images, Ariana looks perfect skin and a natural makeup that stand out thanks to her star hairstyle: the high ponytail. To enhance the color of the collection, in some of the photos even He has dyed his lilac hair, matching jewelry. One more proof that the artist is not afraid of change.

A success alliance

It is your most repeated jewelry firm on the red carpet, which always chooses when you want to really shine. In the last galas, such as the Oscar 2025 or the WSJ Magazine Innovator (in the image that opens this article), Ariana has trusted Swarovski to accompany her impressive haute couture dresses. In addition, the American has been three times the face of the brand in her campaigns.

© Swarovski

© Swarovski

In this new collaboration, it presents some of the new pieces designed by Giovanna Engelbert, global creative director of the house. For spring/summer 2025, Engelbert has devised a new universe, Mathemagical“A magical game of Forms, color and light which is deployed as a caleidoscope in motion “. composed of four lines (Millenia, Idylly, Dulcis and Chroma), the collection evokes a freshness and pop air that will fall in love with the most daring women, those who transmit an overwhelming personality through their look. As Ariana Grande does.