The cosmetic companies founded by celebrities such as Rihanna, Selena Gomez and Ariana Grande currently represent one of the most profitable activities within the beauty sector, here we tell you their proposal and how profitable they have been.
The makeup brands created by celebrities such as Rihanna, Selena Gomez and Ariana Grande have become one of the most lucrative businesses in the beauty industry, which has made them great entrepreneurs, he knows here how profitable it has been for them:
Rihanna
Fenty Beauty
Throwed in 2017, the Fenty Beauty makeup line, created by Rihanna, became one of the most successful beauty brands due to its inclusion, as it launched 50 base tones for all skin types, so it caught thousands of women who had never identified with existing products.
According to Vogue, his brand reached sales for 100 million dollars in its first weeks, but it was until 2021 that Rihanna became the richest female singer in the world with 1,700 million dollars, according to Forbes.
Most of these income is not for your music, but for your makeup line, since 50 percent of your fortune comes from these products that each quarter is incorporating more.
Experts say that the success of the Rihanna makeup line is partly due to its social networks, as it has 149 million followers on Instagram, which is where it promotes its products.
Makeup brand release year: 2017
Fortuna in 2017: 75 million dollars.
Fortuna in 2019: 600 million dollars.
Kylie Jenner
Kylie Cosmetics
At age 21, Kylie Jenner was named by Forbes as the world’s most multimillionaire woman for her own effort, and all her fortune was thanks to her makeup line: Kylie Cosmetics.
The youngest of the Kardashian-Jenner clan shared in an interview with Forbes that made an initial investment of 250 thousand dollars that won as a model to launch the famous ‘lip kits’ that are outlade sets and lip liquid that sold out in minutes after its launch.
When using their social networks that at that time had 360 million followers, Kylie Cosmetics generated $ 630 million in sales in less than three years of operation.
The real success came in 2019, when the model decided to sell 51 percent of Kylie Cosmetics to the international beauty brand Coty Inc. for 600 million dollars, according to Los Angeles Times. So its brand ended up being valued at 1,200 million dollars.
In 2024 the magazine placed it in place 47 of the list of American women who made their own fortune, valued at 710 million dollars.
Makeup brand release year: 2015
Fortuna in 2015: 5 million dollars.
Fortuna in 2017: 54 million dollars.
Selena Gomez
Rare Beauty
Lying in September 2020 in the Pandemic, Rare Beauty, the brand created by Selena Gomez became a global phenomenon following her campaign focused on self -acceptance.
In its first year, the brand generated 60 million dollars in income, according to Bloomberg. This was thanks to its ‘Soft Pinch Liquid Blush’ products and the ‘Positive Light Tinted Moisturizer’ base that became viral on social networks, as the actress has more than 420 million followers on Instagram, which has made the singer minimize marketing and advertising costs, which is a fundamental part of a brand.
Selena Gomez has a great peculiarity, as she has maintained the majority control of her company, significantly increasing her net assets, which is currently estimated by more than 800 million dollars.
Forbes magazine stressed that Rare Beauty constitutes approximately 50 percent of its total fortune.
In addition, Selena promised to raise 100 million dollars over the next 10 years to provide access to mental health services for unattended communities through its RARE Impact Fund Foundation.
Makeup brand release year: 2020
Fortuna in 2020: 75 million dollars.
Fortuna in 2022: 85 million dollars.
Hailey Bieber
Rhode
Hailey Bieber surprised the world by launching in 2022 the Rhode Skin makeup line, inspired by its personal aesthetics, the famous shiny skin like a glazed donut.
Initially Justin Bieber’s wife launched only three products: moisturizing serum, lip cream and facial cream. This with the mentality that is less, because the cosmetic industry is currently saturated with thousands of articles.
According to the avant -garde, in a matter of minutes there was a waiting list of more than 700 thousand people who wanted to try their products, because Bieber is one of the people with the most influence on social networks, and has made all her makeup line to look natural, as they are products that she uses in her day to day.
The model was included in the Forbes 30 Under 30 list in 2023, which recognizes people under 30 who are creative and bold in business, currently their company invoices 100 million dollars a year.
Although at the beginning of 2025 it was rumored by CNBC that the Hailey Bieber brand is valued at 1,440 million dollars, this could not be confirmed, since the model has not revealed the figures of its net worth.
Makeup brand release year: 2021
Fortuna in 2021: 20 million dollars.
Fortuna in 2023: 20 million dollars.
Ariana Grande
Rem Beauty
Ariana Grande became a great businesswoman in 2021 by launching her Rem Beauty makeup brand, which is inspired by her namesake.
With an eye and lips -centered approach, its line was distinguished since its launch because it was inspired by science fiction and spatial aesthetics, its first collection was called ‘Chapter One: Ultraviolet’. And within a few months he won the “Best New Brand” award at the Allure Best of Beauty.
Although the figures are not known exactly, Ariana Grande began to expand to other countries, such as Europe and Canada, in addition to acquired the assets of her beauty brand for 15 million dollars, since Form Form, the company with which she had associated, declared bankruptcy.
The strength of Rem Beauty lies in the digital reach of Grande, with more than 380 million followers combined in all its social platforms.
In addition, he has made his artistic projects part of his makeup brand, as he launched exclusive products inspired by the Wicked film, which he starred in and was one of the highest grossing of 2024.
Makeup brand release year: 2021
Fortuna in 2021: 150 million dollars.
Fortuna in 2023: 240 million dollars.
