Water reflexes, iconic faces and a bag that already has cult followers: Prada’s campaign is as silent as a bewitching. A hypnotic production to discover before the summer really starts.
A ship, a bag, a suspended moment
In a quiet water extension, Kendall Jenner It remains, almost in balance, in a frozen boat on the horizon. An image that evokes at the same time sweetness and silent tension. With this new one Spring/Summer Campaign 2025, Prada He returns to his most delicate narrative codes. Kendall, who was already muse in 2022come back here with a angelic appearancephotographed by Oliver Hadlee Pearchone of the most sensitive minds of current fashion.
This altarpiece, between the sky and the sea, is populated by other known faces of the Italian fashion house: Hunter Schafer, Troye Sivan, Lina Zhang and Hanna Leszekall dressed in jeans and a minimalist black, and wearing the last Prada Moroccanic Articlesin particular the Buckle Baga discreet but essential star.
Will a bag with Prada cow print become an object of worship?
But the one who attracts everyone’s attention is Galleria bag that Kendall Jenner has. Manufactured in veal skin with cow printit seems taken from a luxury bucolic dream. This Animal motiveagain in the candlestick last summer thanks to a jacket of Samsøe Samsøeit is renewed here, more chic than ever.
Combined with one flower blousethe bag became almost an extension of the body of the model: it held it against itself Like a talisman. More than an accessory, it was a signal.
Also read: Dior in Kyoto: A 2025 autumn parade between tribute and transmission
