Shakira concerts left millions of dollars in Medellín, according to the Mayor’s Office: “We exceed all expectations”

Medellín lived one of the most successful weekends of the year thanks to the double concert of Shakira, who returned to the Colombian stage in the middle of his world tour Women no longer cry World Tour.

The showswhich took place on Saturday, April 12 and Sunday 13 at the Atanasio Girardot stadium, not only marked a musical milestone, but also represented a significant economic spill for the capital of Antioquia.

According to the official balance delivered by the Mayor’s Office of Medellín, the economic impact generated by the events was approximately $ 12.4 million, 53,816,000 million approximately Colombian pesosa figure that corresponds to the estimated spending of tourists – both nationals and international – who arrived in the city exclusively to attend the concerts.

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José Alejandro González, Secretary of Tourism and Entertainment, celebrated the results and explained the figures left by the presentations of the Colombian singer in the city of the eternal spring.

“We exceed all expectations: an economic impact of 12.4 million dollars for Medellín. In addition, 78 thousand spectators entered the concert. 50% of them from abroad and other parts of Colombia. We had a hotel occupancy of about 68%. 2,000 direct and 3,000 indirect jobs were generated. ”

In total, 78,000 people attended the concerts of the Barranquilla – 39,000 per day – which represented a massive movement in different economic sectors of the city. Shops, hotels, transport services, tour operators and restaurants reported high demand during the weekend.

Hotel occupation reached 68%, according to official figures, and many areas close to the stadium presented total full. In addition, the event led to the activation of more than 5,000 jobs, including direct and indirect, demonstrating once again that the entertainment industry is a key source of economic dynamism for Medellín.

The success of Shakira’s concerts reinforces Medellín’s position as one of the most important cities in the country for the realization of great musical events. Since 2022, the Antioquia capital has host international artists such as RBD, Daddy Yankee, Bad Bunny, Karol G and Feid, consolidating a vibrant cultural circuit that is increasingly attracted to more visitors in the country and abroad.

The municipal administration stressed that these types of shows, such as the one that Shakira gave for two nights in a row, not only strengthen the tourist positioning of Medellín, but also energize multiple sectors of the local economy.

“Medellín is consolidating as a reference city for great concerts. The commitment to entertainment tourism is giving concrete and sustainable results”, Concluded Secretary González.

Shakira will continue to be news on social networks by shows who delivered in Medellín, because he showed his expected show and had guest artists such as Maluma and Carlos Vives. In addition, I would have helped the city’s economy and employment generation, what many Internet users are commenting positively.

However, the Barranquillera has also been criticized with its presentations, because the singers who led her to accompany her on stage would not have had the expected prominence and this became the subject of teasing and memes on digital platforms.

There were also those who showed their disgust with respect to show that he gave in Barranquilla compared to Medellín, because they considered that he should give more content in his homeland, and that he did strive to do that with the city of eternal spring.

As happened with the presenter Diva Jessurum, which through a video published on her YouTube channel reacted against the presentation of the Colombian. He even indicated that he hoped to see the artist’s children on stage, so he said he was missing more from the concert.