‘A Minecraft movie’ is becoming such a large phenomenon that is causing disturbances in cinemas
‘A Minecraft film’ is in its second week in cinemas and we can stop considering it a day flower: its monumental box office has already made it the film that has most raised in what we have been for the year. But there are more: the passes are becoming authentic jungles, with disturbances, interrupted passes and a long etcetera of phenomena that have nothing passenger. We are facing the most noticeable movie of the year … although for reasons that have nothing to do with their quality.
Second weekend. 80 million dollars in the United States has raised, which represents a 50% drop with respect to its overwhelming 162.7 million debut, but it is still a figure that makes the film the success of the year: it already has 550 million collected worldwide, advancing ‘Captain America: Brave New World’. The film has given a very welcome thrust to a loose box office for this start of the year and gives the starting gun for a series of expected successes: ‘Thunderbolts’, the new ‘impossible mission’ and ‘Lilo & Stitch’
The most popular game in history. Although the first advances were lousically received, kneading a spectacular amount of Dyslikes In Warner’s official channels on YouTube, there is a different phenomenon, but comparable to the ‘Super Mario Bros’ film: a failure between medium -sized critics and spectators, but a success among its target audience. It is actually pure mathematics: ‘A Minecraft film’ is aimed at a number of potential spectators of 300 million (it is the last official sales data, October 2023), and many of them are responding to the call.
Not everyone plays. And those 300 million (which today will be many more) are multiplied by a very simple issue: many of the game fans do not play it, but consume videos related to the game. It is estimated that there could be tens of thousands of Streamers of the game, each of them with their own thousands of followers, who are not necessarily players. Recall that there are 600 million registered players (the fourth most popular game in the world). It is a real land paid to take the Z generation to the rooms.
A complicated phenomenon to adapt. ” Minecraft ‘has successfully brought to the big screen part of its aesthetics, but it is a not very easy task on paper. This creation of Markus Persson and now owned by Microsoft (for 2,500 million wing) has openly rudimentary but very versatile graphics, which allow constructions of all kinds to be carried out, and without pressures: for many players, the attractiveness is simply to enter the game and build, which has undoubtedly been key to attract very young users. Fanaticism was triggered in the early OFFICIAL VERSION: At that time he already had 16 million players.
The infinite. In fact, the secret that, on the way to two decades after its launch, the game remains fresh and attracting millions of players are the thousands of mods, mostly free, which generate new ways of interacting with him. Not only that: the ability of the game to generate communities makes it essentially a collective game and, a large part, lacking the central narrative. What, beyond its values as a film, makes this Warner bet a considerable achievement: they have turned an experience into a narrative. And successfully.
The key to success: the winks. The reason why ‘a Minecraft movie’ has become a success is because it speaks of you to you with the players: overflow memes and tributes to the games that the staunch fans know how to decrypt, of the phrase “As a Child, I Yearned for the mines” to the iconic sound bang of the game, work of C418. And above all, to Chicken Jockey, a apparently harmless meme and is generating an unexpected response among the young audience of the film: disturbances in the movie theaters.
A liberating cry. The cry of “Chickn Jockey!” comes from the scene streamer. There is only 5% chances that a zombified character will self -generate on the stage just above a chicken, creating the illusion that he is riding it. That is why it is so weird and is celebrated when it happens in a streamand hence the chain reaction that this character has unleashed when appearing in the film, and that went viral when he was filmed by a spectator, in the first weekend of life of the film, with a mobile. Followed by an explosion of jubilation of the spectators.
The chaos. In an unheard of situation (since the time of ‘Rocky Horror Picture Show’ to the most recent ‘Wicked’ the public participation in the projections is not entirely strange). The descriptions and videos of what happens in the rooms are of out of control, with notices to the police and people putting in the fireworks artificial or, of course, chickens. The latest manifestations of the phenomenon have been starring Jack Black himself asking calm in a surprise appearance in a projection, a New Jersey room warning that they will only allow the assistance of minors if they are accompanied and a sign of disclaimer warning the spectators of the consequences if they do not behave.
Cinemas ON FIRE. The subject will still give us to talk, because the box office and success guarantees it. For example, 4xD projections are already beginning to proliferate where the Berraco behavior (except for the part of introducing farm animals, dirtying the armchair or that the burning cinema) is more than welcome. At the moment, he leaves criticism in an awkward place when explaining these phenomena, because they are not an extravagance without further ado: they belong to the highest grossing film of the moment. Do we embrace chaos or cry out about the end of culture by moving the spectators of the consequences if they do not behave.
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