In the midst of the promotion of his new album “Eternal Sunshine Deluxe: Bright Day Ahead”, Ariana Grande He made space in his busy musical schedule to become a spectacular model and star in a new Swarovski campaign, for the third time.
The brand, which is celebrating the 130th anniversary of its foundation and the launch of its Spring 2025 collection, announced the name of this promotion that focuses on ‘metamorphosis’ and that presents a more daring proposal that evokes the glamor of the 60s, with a timeless touch in which each piece symbolizes movement, freshness and elegance.
“I deeply attract pop culture and the role of jewelry in it: it has the power to transform not only your appearance, but also how you feel,” he said Giovanna EngelbertSwarovski’s global creative director in a statement. The photographs and videos were taken by Mert Alas and Mac Piggott.
On her side, the 31 -year -old interpreter, who was named ambassador of the famous Austrian brand in July 2024, said she is excited to be part of this project and loves the history of metamorphosis that tells this creative promotion whose color palette includes vibrant and cheerful colors.
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In one of the images, the actress is complete WICKED. Both arms are full of bracelets that cost between $ 189 and $ 300.
“Ariana’s charisma and positive energy resonates with Swarovski’s essence to bring joy to the world and I am delighted to join us as an ambassador of the brand,” said Engelbert after the appointment of Grande as ambassador last year.
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