The box office debut of the popular video game adaptation Minecraft unleashed a wave of effusive reactions in the Latin American movie theaters. Although the film achieved an impressive commercial start, exceeding 301 million dollars in its first weekend, the intensity of the enthusiasm of some spectators resulted in disruptive behaviors that caused both celebration and controversy between the audience. Even the police had to intervene …
Various audiovisual records shared through platforms of social networks They documented scenes of visibly exalted spectators during the projections. These videos show people shouting emblematic phrases of the film, using their mobile phones to actively record the development of the plot, launching elements such as popcorn in the air and manifesting their approval by loud and constant applause.
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A particular phrase was installed as a viral phenomenon in the digital field: “Chickn Jockey!“This exclamation, pronounced by the actor Jack Blackwho plays the iconic playable character of Steve within the universe of Minecraftproved to have a significant impact on the public’s response, especially among the adolescent audience that has massively attended the rooms.
The origin of this phrase is in a specific sequence of the film where the characters played by Black and Jason Momoa They face a peculiar creature: a cubic appearance chicken, characteristic of the design of the game, mounted by a zombie baby in the context of a boxing quadrilateral. Steve’s exclamation, “Chickn Jockey!”, It occurs right at the time when small zombie falls from the bird, establishing a direct connection with a mechanic of the video game where, randomly, zombies can be observed riding on chickens.
For a significant portion of the followers of the video game that attended the first functions, this scene and the subsequent phrase were not a surprise. The sequence of “Chicken rider“It had been previously revealed in a promotional trailer of the film released in the month of February. This anticipation generated a kind of preparation among fans, who enthusiastically expected the exact moment to react in the movie theaters.
As a result, the phrase “poultry rider” transcended the big screen to acquire a life of its own in cyberspace, spreading rapidly through various social platforms and generating, in turn, even more intense reactions and amplified by the viral nature of online content.
Minecraft: Reaction in social networks
A social network user X (previously Twitter), identified as @ollie_twthe shared his testimony and a video that illustrated the atmosphere in one of the rooms: “The people behind me took their shirt, as were those who were in front. This description offers a perspective of the euphoria that some attendees experienced, who lived the projection as a collective and participatory event.
However, the intensity of these manifestations was not well received by all spectators. Undoned reports on interventions from police forces were shown to expel individuals from the rooms due to their disruptive behavior. Likewise, complaints from film employees who resorted to social networks and online forums were known to express their frustration against actions such as the launch of corn drinks and popcorn, which significantly complicate their work.
While a considerable part of the film audience Minecraft It seems to fully enjoy this controlled chaos atmosphere and noisy celebration, there is a significant number of fans who expressed their discontent, arguing that the constant screams and the inopportune applause completely ruined their film experience, preventing them from enjoying the film properly.
To this dichotomy of reactions is added the perspective of those spectators who are not familiar with the Minecraft universe and, therefore, do not understand the meaning or grace of internal references and the enthusiastic behaviors of the most staunch fans. Parents who accompany their young children, friends or family who do not share the same level of connection with the video game are among this group of bewildered spectators.
Regardless of the controversies generated by the behavior of the public, it is undeniable that Warner Bros.the producer and distributor of the film, must be pleased with the virality it reached. The initial collection of 301 million dollars during its first weekend suggests a significant potential to overcome records.
