For Beyoncéalmost everything in his professional career has occurred almost as if it were a well -armed cosmic plan:
He has eight studio albums, she has been nominated for Grammy on 99 occasions, she has 35 gramophones, her fortune is valued in more than 800 million dollars, she is married to one of the most powerful musicians and producers in the music industry and has a daughter, Blue Ivy, which is gradually following her steps. That is, Beyoncé does not have him Queen Beyjust because yes.
But even the most powerful queens have to face different challenges to stay on the throne, and more in an industry as aggressive and demanding as the entertainment.
Cowboy Carterthe third most nominated in the history of the Grammy (behind Thriller by Michael Jackson andThe doubt, From Quincy Jones, and the most nominated for a woman, projected a spectacular tour and, to speak, simple to sell, but … there is always a but, it has not been so.
Two months after tickets for their concerts, the official Ticketmaster site in the United States shows that the opening night of the tour, on April 28 in Los Angeles, still has more than three,200 tickets without selling, with prices from 85 dollars and resale at the site from 35.
According to the information published by the British site The Independentsales have been even slower for the last two nights in the Sofi Stadium, with more than three thousand 800 standard tickets available for each concert.
And on the other side of the country, on the east coast, the thing has not been better. The last night of the tour in the Metlife Stadium in New Jersey, it still has more than five,500 available tickets, although it was added as an additional date due to the alleged demand.
In Georgia, the July 14 concert has more than five thousand 800 tickets, including more than 50 percent of the track tickets, the most expensive and close to Beyoncé, still available, in the same way as the seats in the Tottenham Hotspur Stadium in London, where you can find many accesses for the six planned dates.
Live Nation has previously denied the reports that Beyoncé has trouble selling tickets. Last month, in a statement to
Billboardthe promoter said that 94 percent of the tickets for the tour had been sold.
While not all places have had problems for sale, such as Las Vegas where there is a high demand for the Texana shows, in the same way in the Stade of France, in Paris, where the most economical tickets (82 euros per ticket) are exhausted.
As a good strategist, Queen Bey Together with his team and the clothing brand Levi’s decided that, after having started an advertising campaign, in three parts, of the Levi’s clothing line in September, April would be a good time to release the third part to fulfill the brand’s commitment, but also to heat engines prior to the start of the tour.
With Reiimagine: Chapter 3 Refrigerator, Bey And the brand continued with the celebration of the inheritance of the fashion house as an inspiration for the reinvention of a campaign of the 80s.
Episode 3 is based on the success of the first two and takes the campaign to a new scenario: a sunny road restaurant, where the timeless style merges with undeniable confidence.
Reiimaginereimagine the original announcement of Refrigerator of 1988, with Beyoncé moving safely and ready to face his next challenge wearing the iconic Vaquera shirt of Levi’s, the original shorts 501, an impeccable white t -shirt of braces and a classic red scarf with Paisley print. Willie Jones, collaborator of the album and one of the figures of country music, also makes a special cameo.
Levi’s is not only a historical brand, but an incredible legacy that has always remained in the center of culture. Through Reiimagine And our collaboration with Beyoncé, one of the most influential artists of our time, we rely on decades of Levi’s classical iconography and celebrate what it means leading with determination and confidence, ”said Kenny Mitchell, Marketing Director of Levi Strauss & Co.
Of the tour
- Cowboy Carter Tour.
- It will go to some cities in the United States and London and Paris.
- There is no scheduled date for Mexico or Latin America.
- The three concerts at the France Stade sold out in minutes. 240 thousand tickets sold.
- Cowboy Carter He debuted in the first place of lists such as Billboard 200, American/Folk Albums and Top Country Albums in the United States.
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