Meet Ovy On The Drums, the producer born in the humble commune 13 of Medellín and now produces Karol G
As a Karol G head producer, Colombian Ovy on the Drums helped mold Latin music in a similar way to how the Swedish Max Martin did with the pop of the 90s, although it would not accompany him or his humble origins in the commune 13 of Medellín or his personal ambitions.
“I wanted to be a footballer,” acknowledges the artist in an interview held in Spain, where he currently holds a solid number 1 thanks to the theme, “La Plena”, along with W Sound and Beéle, “the biggest song in Spanish right now, even surpassing Bad Bunny,” he says.
His stay in Madrid has been given for his participation in the 2025 superlatino event of masters held this Thursday, as well as for his collaboration with the Venezuelan Micro TDH to light the “Guao Guao Guao” theme also sponsored by this brand.
“I say that music saved my life. I feel that I was born for it, but that I realized late,” adds this producer and composer born Daniel Echevarría Oviedo in Medellín when he remembered how he changed his life, drinking from the honeys of success after having raised in commune 13.
Recognize that opportunities were scarce in that dangerous environment. “But it is also like one visited: I wanted to get out of there, get ahead and work. The vast majority was easier and I chose the most difficult,” he recalls.
“I worked in a market place because there I made money in an honest way and it was that I began to value that someone had to be in life, because it was difficult to make a living loading lumps and selling things every morning from 4 and in the position until 5 in the afternoon,” he says.
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That 17 -year -old boy who did not like studying crossed an opportunity that did not miss. “Out of nowhere, through a cousin, I met a friend who taught me to use the program where today I do all my music,” he explains.
“I feel that I have a special connection to music, which I see in a very different way and that’s why I created a very unique sound, although with some artists I have made music and nothing has happened and with others … giant things have happened,” says the winner of two Latin Grammy for his work with Karol G on his album “Tomorrow will be beautiful.”
Of her first great joint success, “Tusa”, in which the American Nicki Minaj ended up participating, remember that she was saved more than a year because she “did not see her”, although he knew they had “a great song, perhaps not a piece of world anthem as it was, but that she had something with those violins of the beginning.”
It was in fact the first song in Spanish sung by a female artist who entered the “Top 10” in the US and demonstrated the right of his intuition, which he considers key in his work as a producer and has put at the service of other reference artists in the Latin field such as Becky G, Anuel AA, Paulo Londra or Myke Towers.
Of this Puerto Rican, who was the most reproduced artist in Spotify in Spain in 2024, he says that he is the only one with whom he worked that he infuses him so much respect that he has trouble making him some comment. “I am very fan of him,” he admits with veneration.
Ovy on the Drums remains importance to himself when he is listed by the global successes he has achieved, a little to the same extent as Anglo -Saxon producers such as Max Martin or Jack Antonoff. “It sounds like a lot of responsibility, I have never thought about that,” he says.
Of course, after predicting that Latin urban music will not be ephemeral and “it will always be there,” a desire as a professional outlines: “Being relevant and inspiration for many producers.”
With EFE information.
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