The American singer and actress Selena Gomez has announced a collaboration with the Oreo brand for the launch of a limited edition cookie, created from one of her favorite flavors: A Horchata.
Calm Down’s interpreter shared the news through her social networks, where she presented images and a video of the new product and in her publication expressed her enthusiasm to be part of the project and thanked the opportunity to participate in the development of flavor.
The cookie is characterized by a combination of chocolate and cinnamon flavor cream, complemented with sugary condensed milk and an additional touch of sprinkled sugar. This mixture is between two chocolate wafers with cinnamon notes, recreating the sweet and spicy profile of the horchata, a very popular traditional drink in Latin America.
The design also includes personalized elements. The wafers present six different engravings, including the name “Selenors” in reference to their fans base and the artist’s signature. It is the first time that Oreo incorporates the autograph of a celebrity directly into its products.
The special edition will be available commercially from June, in a campaign that combines Gomez’s artistic identity with an innovative proposal within the consumer products market.
Visit our entertainment section
Stay informed on our WhatsApp, Telegram and YouTube channels
