The current fever with the Puerto Rican reggaeton singer Bad Bunny, who has filled twelve stadiums in Spain, ten shows in the metropolitan state of Madrid and two in the Estadi Olimpic Lluís Companys of Barcelona, has put the next question on the table. Why do young people attend this kind of event in more and what is the motivation behind this phenomenon? It is clear that, the conception of a musical show of this magnitude has changed over time. Today the act of attending a concert constitutes both physical and digital experience.
There are many cases in our country of foreign artists who have raised enormous expectation with the announcement of this kind of events. We have the example of Carolina Giraldo Navarro, better known as Karol G, who managed to make a historical deed hanging the poster of “There are no tickets” in its four appointments at the Santiago Bernabéu stadium. Of course, we must not overlook the visit of the American Taylor Swift, with two consecutive dates behind her in the same enclosure. So, in effect, these kinds of facts verify the boom, and the consequent success, of these cultural events.
To analyze, the different tangents that border on this dilemma must be analyzed a series of external factors. In the first instance, this kind of experiences are conceived since its exclusivity and under the possibility that they never happen again. That’s why, The economy that moves seems to live outside the socio -political conditions of the place. Without going any further, at first only two concerts were announced in Madrid for the visit of the author of “I had to throw more photos” and, thanks to the euphoria of his fans, this sum increased to dozen shows, filling each and every one of them.
The cultural and economic phenomenon of generation Z
Among the marketing carried out in social networks and the popularity of these referents, the music sector has found a hole in the market with respect to an target audience: generation Z. Although it is known by all that working conditions, and their salary translation, indicate otherwise, The reality is that this group of society, according to a study, spends above its possibilities in this regard.
No one wants to lose the new concert of his favorite artist even when his entrance is a hard blow to their own pocket. Despite what it might seem, while The ticket price curve in recent years has been considerably ascendingAt the same time, the amount of tickets sold has been increasing in parallel. Moreover, it is precisely in large volume concerts, managed by external companies, which have formed the upward trend of the tickets.
The monthly spending of generation Z in concerts
As explained by a study by Bank of America, The average expenditure that generation Z makes with the purchase of innings for concerts is $ 300 per month Only in charges with credit cards. In European words, about 267 euros. These data collected make up the activity of 2024 that the respondents carried out and one third of them predicted a higher expense for the present course. Likewise, factors such as Pandemia, which left a great vacuum with regard to the celebration of large collective shows, has been the engine that has unleashed fever.
In the last five years, in the United States there has been a rise in the price of tickets of 32%. But, thanks to the data of the last live music observatory, we have known that The situation in Spain is drastically different because, only in 2023, the increase in ballots has risen by 37%. Figures that at least raise a small reflection on consumers and the market in which they live.
