Academic offer Faculties Type of Carrera Modality Continuing Education High School Admissions Research Research Groups Research Semilleros Publications Ethics Committee Knowledge Transfer Knowledge External Institutional Government Financing Languages ​​Internationalization Areandina Abroad SENA Agreements SENA Services to the student Services Administrative Services Aid Table Issuer Blog News Areandina Inn What to do in case of emergency? Protection of Personal Data Regulation of Intellectual Property Privacy Mail of judicial notifications: (Email Protected) University Foundation of the Andean Area, Institution of Higher Education subject to inspection and surveillance by the Ministry of National Education. (Dir: 43rd Street No. 57 – 14. Can. Bogotá, Colombia Switch: (601) 22 22800 Free line outside of Bogotá: 018000910122 https://ww.mineducacion.gov.co/) Attention channels WhatsApp Care points Ask Nina headquarters Bogotá +57 (601) 7449191919 PEREIRA: +57 (606) 3401516 VALLEDUPAR HEADQUARTERS: +57 (605) 5897879 FREE LINE: 01 8000 18 0099 Certifications Download the APP APP Channels of Privacy Policy Attention

Shakira is not only one of the most iconic artists in Latin music, but also one of the most cunning in the business field. His ability to reinvent himself, stay relevant and connect with audiences of all generations has made it a global phenomenon. But beyond his artistic talent, his success is measured in millionaire figures, so if you wonder how much Shakira wins on a tour? How much do you win for a concert? And most importantly, how has you managed to build an empire that transcends music? Continue reading because we will tell you the income this artist during her world tours, the economic impact of her concerts and the strategies that have led her to be one of the best paid artists in the world.

The overwhelming success of “Women no longer cry World Tour”

Shakira’s most recent tour, “women no longer cry World Tour,” has once again demonstrated their calling power. He began with a resounding success in Mexico, where he exhausted entries in seven consecutive concerts at the GNP Seguros stadium in Mexico City, a historical record in that enclosure. But what does this mean in financial terms?

According to industry estimates, every night of this tour could represent Shakira around 39 million Mexican pesos, which is equivalent to approximately 2.3 million dollars per show or 9,824,680,000.00 Colombian pesos. However, if we multiply this figure by the 11 dates (since he added new presentations in Mexico) his collection would be a total of a total of 429 million Mexican pesos; that is, about 25 million dollars only in that country or 106,140,031,000.00 Colombian pesos.

These numbers are no accident. Behind them there is a well -structured strategy that includes not only the sale of tickets, but also sponsorships, merchandising and transmission agreements. Here, great brands such as Pepsi and Oral-B have been key partners in their previous tours, they contributed additional millions in sponsorship revenues. In addition, the sale of exclusive products – from t -shirts to special editions of their discs – generates substantial profits that complement their main income.

Also read: How good is Areandina?

Study marketing and advertising in Bogotá!

How much Shakira wins for concert?

To really understand how much Shakira wins by concert, it is necessary to analyze the different sources of income that make up their music business.

1. Place

First, the sale of tickets is the fundamental pillar. Shakira usually occurs in stages with capabilities that exceed 50,000 people, and with prices that vary from 50 to $ 500 per entrance, depending on the location and benefits included. Only with this concept, a concert can generate between 2 and 3 million dollars, depending on the location and demand.

2. Sponsorships

But tickets are just the beginning. Corporate sponsorships play a crucial role. Multinational companies pay millionaire sums for associating their brand to the Shakira tour, either through advertising on stage, mentions in social networks or special activations during concerts.

3. Merchandising

Another key factor is merchandising. Shakira has managed to capitalize on his image with exclusive products that range from clothing to accessories, many of which are rapidly exhausted. It is estimated that merchandising sales can represent up to 15 % of their total revenues per tour.

4. Transmission and streaming rights

Finally, transmission and streaming rights have gained greater relevance in recent years. Platforms such as Netflix, Amazon Prime and YouTube have paid millions for the exclusive rights to transmit their concerts, allowing their shows to continue generating money long after the tour ends.

Study Business Administration!

Shakira’s historical impact on Colombia: concerts that moved the economy

Shakira’s return to Colombian stages after more than six years of absence was not only a musical event, but an economic phenomenon that revitalized key sectors in Bogotá and Barranquilla.

With four massive concerts – two in each city – the artist not only reaffirmed her connection with the local public, but also generated a financial impact of more than 206 billion pesos (about 52 million dollars), according to official figures of her production team.

The concerts of February 26 and 27 at the El Campín stadium brought together 80,000 attendees, with a significant detail: 30 % were national and international tourists. This flow of visitors injected 136 billion pesos into the Bogota economy.

In their hometown, on the other hand, the shows of February 20 and 21 were even more symbolic. With 85,000 tickets sold, the event contributed 67 billion pesos (equivalent to 0.33 % of Barranquilla quarterly GDP).

Study international businesses!

Private concerts: the other Shakira gold mine

Beyond the mass tours, Shakira also takes advantage of an even more exclusive source of income: private concerts. These shows, reserved for luxury events, weddings of millionaires or corporate parties, report extraordinary profits.

According to reports, Shakira charges around 1,270 million Colombian pesos per show hour (approximately 320,000 dollars). These concerts are usually agreed with large fortunes or companies that seek to offer a unique experience to their guests.

These types of presentations are not only highly profitable, but also reinforce their status as an elite artist, accessible only for those who are willing to pay exorbitant sums for an intimate show.

As you can see, Shakira’s financial success is not a product of chance. Behind each tour, each concert and each millionaire contract there are a team of professionals experts in marketing and advertising, business administration, international businesses, among other careers that do this possible.

Keep in mind that, for artists such as Shakira to reach this level of profitability, a combination of artistic talent and impeccable business management is required and in Areandina we form professionals who make these megaproject possible, from those in charge of negotiating sponsorships to the strategists that plan the tours at global and creative level.

So if you dream of working behind the scene in projects of this magnitude, a specialized training in areas such as marketing, administration or international businesses can be your entrance door. Because, in the end, the success of great artists not only depends on their voice, but also on the bright minds that support them. What do you expect?

Know our academic offer!