Activision wants the launch of Call of Duty Black Ops 7 to be as surprising as Beyoncé’s album of 2013: ” Nobody will see it coming. ”
Call of Duty Black Ops 7 was the great surprise of the Xbox Games Showcase 2025, and its launch is expected to surprise as much as a remembered Beyoncé album.
It was an open secret, but now it is official: Call of Duty will have a new installment next autumn, which will be a sequel to both Black Ops 2 and Call of Duty Black Ops 6. It was the big surprise that marked the end of the Xbox Games Showcase 2025 on the afternoon yesterday.
Phil Spencer himself entered Call of Duty: Black Ops 7new game of the war saga created by Treyarch and Raven Software, which will see the light on PS5, PS4, Xbox Series X | S, Xbox One and PC.
Available day one in Game Pass, Black Ops 7 It is set more than 40 years after its predecessorlocating the plot In 2035with characters already known by fans like David Mason and Mike Harper.
The marketing director of Activision, Tyler Bahl, has revealed the first details of the game in an exclusive interview of Variety.
Now we know that Milo Ventimiglia will play David Mason, Kiernan Shipka will be Emma Kaganand Michael Rooker plays Mike Harper. The project has not been affected by the strike of actors and actresses of the video game industry.
Black Ops 7 will repeat the play of your predecessor, with A campaign mode, zombies for rounds and A multiplayer mode which will be connected to Cod Warzone and Cod Warzone 2.
Call of Duty wants to emulate the ‘Beyoncé effect’
Almost no one was surprised with the announcement of Call of Duty: Black Ops 7, since rumors talked about the new saga game as a sequel to Black Ops 2, which would arrive in autumn. However, it is true that this time they have taken to make it official (if we remember Black Ops 6 in 2024).
Everything is part of A ‘Silent’ Marketing Strategysince Activision wants to catch the fans of the saga by surprise. Or, at least, it is what Tyler Bahl states.
To do this They are inspired by the album phenomenon ” Beyoncé ”, published in 2013 by the well -known artist, and that no fan was expected. Will Black Ops 7 get the same effect on its launch?
”Normally, at this point, we would have advanced everything that was going to come out. And I think, in many ways, we are raising this as if it were the launch of a Beyoncé album; No one will find out or see it coming”
We assume that Bahl refers to playable novelties, details of the campaign mode or multiplayer maps, since the game has already been presented. Maybe that’s why Black Ops 7 did not have an entire space to reveal his cardsas if it happened in 2024 with Black Ops 6.
”The goal was to do something really different, and that we were presented in a unique way. And a way to achieve this is practically without prior promotion and present it to players in a really unexpected way”
Will Nintendo Switch 2 arrive? Everything points to what It will be the first call of duty to debut in the hybrid consolealthough it is not official for now.
Call of Duty: Black Ops 7 will arrive at stores in autumn of 2025 (date to be determined), available day one in Game Pass and in the following systems: PC, PS5, PS4, Xbox Series X | S and Xbox One. It will also be playable in Steam Deck, Rog Ally, Legion Go or the new Xbox Ally.
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