Aitana follows the footsteps of Billie Eilish and Taylor Swift and will have her own ‘Listening Party’
Aitana continues to consolidate its international projection and has announced that it will celebrate a Listening Party exclusive as an output gun of Blue roomhis fourth and new studio album. The event will take place next Tuesday May 27 of 2025 in the Movistar Arena from Madridwhere 13,000 fans They will have the opportunity to listen to the New complete album before its official launchscheduled for Friday, May 30.
As the singer has shared in a direct on her Instagram profile, the match will be full of surprises and will have Special guests whose names have not wanted to reveal. However, there is a clear thing: Aitana will share Details about the creative process of each album song, which includes a total of 19 songsoffering one intimate and unique experience For his most faithful followers. The artist will be placed in the center of the enclosure, in a Stadium 360 which will allow you to interact with all the public, which will see the event from the stands.
With this initiative, Aitana becomes the First Spanish artist In performing such an event at the Movistar Arena, marking a milestonewhich started after his departure from Operation Triunfo In early 2018. However, this of the listening parties It is not an occurrence of yours. International artists have been celebrating these meetings for years to present their new songs exclusively.
What is a ‘listening party’?
A Listening Party It is nothing more than an event where a group of people meet to listen, for the first time and in advancea new album by an artist before his Official launch. In addition to the complete reproduction of all songs exclusively, these meetings usually include a Approach with the artist protagonist. It’s a intimate event in which the singer can share with his followers some of the details of the composition and recording of the songs.
But beyond that, the listening parties They are a great strategy of marketing. In addition to connecting with fans, these meetings serve to Create expectation of the new launch. “All the songs are going to be filtered, but it is a risk that I already knew,” Aitana said in his live on social networks. It’s a risk that the singer is willing to run because will feed the conversation around Blue room Three days before its official launch on digital platforms. In the end, this conversation can end up in a increase in reproductions When the songs finally reach the public.
Blue room It will have 19 songs and all can be heard at the Movistar Arena: February 6, it hurts a lot to say goodbye to you (with Jay Wheeler), Second attempt, why go back? (with ELA Taubert), Blue room, since we have not talked, from 1 kiss to 2 kisses, trashis (With Barry b), Music in heaven, when you talk to him, morning light (interlude), In the center of the bed, natural feeling (with Myke Towers), Psychic connection, superstar, former ex ex (with Kenya Os), Today is your birthday (with Danny Ocean), Lia and The perfect girl (with Alaska).
From Billie Eilish to Morat
With this new event, Aitana follows the steps of other artists who, in recent years, have stood up listening parties To connect with your fans. The Dominican composer and singer Natti Natasha in March a Listening Party in it Magno theater from Madrid To present your album exclusively In bitterness. Just a few days ago, it was the turn of Moratthe Colombian band that has several featurings With Aitana. The group filled the Movistar Arena from Bogotá With his fans to present his new album It’s tomorrow.
In the United States, it is also a usual tonic. One of the last was the singer Billie Eilishwho offered the opportunity to listen exclusively Hit me hard and soft (2024) in the New York neighborhood of Brooklyn. The event was recorded and is available in the Artist’s YouTube channelallowing fans who could not attend they can also enjoy that experience.
Maybe one of the pioneers in this was Taylor Swiftwho years ago launched their own Secret Sessions. Although the concept is similar to that of a Listening Partythese had a very personal touch: the artist invited a Reduced fans group to your own home to share their music exclusively. In addition, it was the own Taylor who personally selected attendees through their social networks.
Now Aitana joins the trend and prepares to launch one of the most important albums of his career, which will be accompanied by several stadium concerts.
