The world of ‘influencers’ is very large, but at the same time very small. That is, although it may seem that there is a huge number of people than in Social networks add thousands or millions of followersIn the end many end up joining to promote great brands. That makes people who initially seemed to have any possible relationship or union, be ambassadors of the same brand, and even collaborations can be given between the two, with what that could be assumed for social networks. The latest novelty is now in Álvaro Morata’s wifethe Italian Alice Campello. The businesswoman shows in her networks, as Instagram where she has almost 4 million followers, some of her sports routines, or tips to be fit. By That your last business movement is starting To be part of a great sports firm in the United States, Al Yoga. It is a firm focused on sportswear for women, and that has a great demand also internationally, hence they have added to the Italian
The signing of the ‘influencers’
Campello has become The last months on one of the most recognizable faces of the world of both fashion and cosmetics. In fact it is in charge of its own company, focused on natural cosmetics, which has been having a very high exponential growth. That is so often, and above all, that at the business level you are having such good results, makes it the objective of all the great firms. It is true that many brands sometimes do not marry what the ‘influencers’ want to transmit to their followers, either by product line or something similar. However, on this occasion, the American brand has found a good reef.
Is A fairly recurring strategy in the current business world. Given that currently these people on social networks move a large number of followers, it is much more profitable at the number of numbers collaborate with some of them, instead of preparing full ads or campaigns. Thus, Campello has joined this brand to Kylie Jenner and Georgina. The first is one of the most followed people around the world with about 400 million in their Instagram account. Georgina on the other hand has 66 million. Although Alice Campello has fewer followersthe fact of collaborating with the same brand as both, is a real jump in their ‘career’
