In the universe of Swarovskieach jewel is more than an accessory: it is a statement of identity, an extension of the soul and a symbol of female power. For this spring-summer 2025 season, the Austrian house celebrates 130 years of legacy With one New campaign starring Ariana Grandeglobal ambassador and indisputable figure of contemporary pop.
Ariana, who continues his collaboration with the firm for the third time, embodies a visual narrative marked by the metamorphosis. Under the creative gaze of Giovanna Engelbert And the lens of the iconic photographers Mert and Marcusthis campaign invites us to rediscover the glass as a tool for empowerment, emotional style.
The campaign: a metamorphosis in Technicolor
Moving away from winter glamor, Ariana Grande It appears this time as a chameleon of pop elegance. Inspired by the aesthetics of 60sthe campaign explores how the Light, color and design They can transform not only a look, but also a mood.
The campaign not only pays tribute to the aesthetics of haute couture and the dynamism of the crystal, but reaffirms the place of Swarovski at the center of cultural conversation. It is a celebration of Savoir-Faire artisanalof design as art and jewelry as a form of female empowerment.
I am very excited that my creative trip continue with Swarovski. This metamorphosis story felt truly inspiring and cheerful. Ariana Grande pointed out after making the Swarovski campaign.
The jewels: four families, four ways to shine
In this ode to color and transformation, Ariana personifies the Millenia, Idylly, Dulcis and Chroma familieseach with a unique identity and a visual proposal that adapts to different styles, emotions and moments.
Millenia: glamor lila
An icon for an icon. Millenia It reinvents itself with the debut of a New lilac tone which reflects magic, mystery and royalty. Carved and hand in hand over golden hardware, these pieces evoke the timeless elegance of the Rivière silhouettes. Ariana embodies this hut sewing fantasy with a presence that shines on its own.
As a perfect complement, the collection expands with Millenia Eyewear: Sun glasses designed as true jewels, with Crystal inlays in lilac tones that capture the light at each angle. A fusion between functionality and luxury that reaffirms the bold and sophisticated character of this family.
IDYLLIA: Romanticism in flower
Ariana shows his most delicate side with Idylliaa collection where Butterflies, flowers and glass petals They intertwine in a romantic symphony. Each element is the result of a meticulous artisanal process that celebrates the Technical and Artistic Savoir-Faire of the Maison.
Dulcis: Luxury Pop Dulceía
Dulcis It is pure color, energy and sweetness. Inspired by the most chic candy in the pop universe, this jewelry family mixes Vibrant resin with embedded crystals. Ariana channels a playful and modern femininity, ideal for those who see fashion as a space for joy and creativity.
Chroma & Chroma Twist: the circular design shines
Closing the route, Chroma and its most innovative version, Chroma Twistthey embody the conscious evolution of luxury. These pieces not only bet on a bold and versatile design, but are also created with at least one 50 % Swarovski Recreated ™ crystals And more than 90 % recycled metal.
Designed to change color and style, they are a declaration of sustainability and creativity – a response to the contemporary desire of pieces that last, transform and reinvent themselves with us.
The new Swarovski campaign is not just a shocking visual proposal, it is a manifesto on the transforming power of jewelry. Ariana Grande, in all its splendor, reminds us that shining is not only a matter of style, but also of attitude, emotion and authenticity.
