Radiant pieces full of joy that overflow fantasy, color and a brightness that characterizes the brand
Domingo Magazine.- In his third collaboration with Swarovski, Ariana Grande reinvents himself through radiant jewels that capture the light. According to the Basque newspaper, this campaign celebrates the 130th anniversary of the brand, focuses on the “metamorphosis”
Unlike the festive spirit of “Party of Dreams” by 2024 and the Hollywood classic glamor present in its “Capsule” collection launched at the beginning of the year, this new campaign photographed by Mert and Marcus, has an aesthetic “pop” inspired by the sixties, which invites us to enter the mathematical world.
In this new campaign, tribute to nature, the vibrant energy of the Swarovski legacy is paid. Radiant pieces full of joy that overflow fantasy, color and a brightness that characterizes the brand.
The collection includes different lines, such as Millenia, with combinations of vibrant colors, Idylly Flora, inspired by nature, and Gema, inspired by the art of Gustav Klimt.
In addition, the Chroma Twist collection stands out, Swarovski’s first created with circularity in mind, using recycled crystals and recycled materials.
