Beyoncé and Levi’s come together to relive a classic: Beyoncé X Levi’s T -shirts

Launches
GLOBAL. The collaboration between Beyoncé and Levi’S® debuts with a limited collection of t -shirts that updates the brand logo with a double “I”, in reference to the song “Levii’s jeans.” Four models —Sporty Ringer Tee and Graphic Tee blank with black or red – fuse the classic Levi’S® aesthetics with the contemporary vision of the artist. The campaign takes up file illustrations adapted to today. The collection is launched globally on May 16.
Latin America. ADSMOVIL presents Linki, a platform that centralizes the average retail in the region. The solution unifies and standardizes the purchase of media in multiple retailers, channels and screens. Kinesso, IPG Mediabrands unit, will be the first network in Latin America to operate this tool and offer real purchase data planning, multiformate activation and Crossretailers reports in real time. With more than 27 connected retailers, Linki seeks to professionalize and climb the middle retail ecosystem.

Ads
ARGENTINA. Renault chooses Franco Colapint as an ambassador for his Esprit Alpine line in Latin America. The campaign, developed with Publicis, accompanies the launch of the Arkana E-Tech Hybrid and Koleos E-Tech Hybrid models and seeks to highlight the sports and French DNA of the brand. Colapinto stars in the commercial “Faver”, which celebrates the passion for motor racing and its F1 debut with BWT Alpine.

https://www.youtube.com/watch?v=vnt2oy-9b_e

Alliances
GLOBAL. With the reason for its 75th anniversary, Formula 1 and AWS launched Real-Time Race Track, an interactive experience that allows fans to create custom circuits with AI. The designs consider variables such as climate and career strategy, which generates detailed simulations. Users can participate in a raffle to attend the British Grand Prix 2026 and share their tracks in networks with posters generated by AI.
BRAZIL. Coral presented in Brazil the Touching Colors project, which translates 70 colors into chromapoems, sensory experiences that combine braille, poetry and sound. The initiative, developed with the Dorina Nowill Foundation, adapts the classic colored sample to people with visual disabilities. Each color includes a poetic description in text and audio, designed to be accessible and respectful of the auditory hypersensitivity of the blind community.