Levi´s launched the third chapter of the campaign Reiimagine: Refrigerator with Beyoncé as the protagonist.
It is a campaign that seeks reinterpret brand classicsin this case, they recreated a 1988 ad, which was starring a man.
The new version was Melina Matsoukaswho is recognized film director and video clips who has worked with artists such as Ludacris, Eve, Snoop Dog, Jenifer Lopez, Kyle Minogue and Beyoncé herself, among others.
In cinema and television he has worked by directing projects such as Master of None (2017), Insecure (2016-2017) and the film Queen & Slim (2019).
In addition, the Levi´s video has a special appearance of the Country singer Willie Jones, Who, in fact, collaborates with Beyoncé in the song Just for fun of the Cowboy Carter album.
https://www.youtube.com/watch?v=Cajcypvwzoq
In the video, the singer plays a waitress who is completely dressed in Levi´sy Willie is a cafeteria client. There, Beyoncé puts on a shirt that keeps in the refrigerator. In the original announcement, the model puts refrigerated pants, raising everyone’s passions in the place.
https://www.youtube.com/watch?v=uke7mgz-0_4
The announcement was made the creative director of The brandTbwa/chait/day laand the photograph was directed by the winner of an Emmy, Marcell Rév.
The global campaign It was launched in September 2024, And without a doubt, choose Beyoncé for the third installment speaks of the intention of the brand of Create culture Around her, because everything she touches, turns it into gold.
:max_bytes(150000):strip_icc()/JenniferLopez-6f340985f88a44d7b1d05ab63edad1a0.jpg?w=390&resize=390,220&ssl=1 "Jennifer Lopez sweeps Formula 1 with her Power Ranger look!")
