Approximately six dates to make sure that all English fans could attend their concert. But Beyoncé’s Cowboy Cowboy Cowboy ‘did not exhaust any of the nights at the Tottenham Hotspur stadium, north of London. However, the American singer decided to turn the situation into an advantage giving up tickets not sold to families with economic difficulties. The prices, on the other hand, were not accessible to all and the fans themselves were contrary to the considerable sum. Beyoncé was ready to conquer England with his summer tour after the launch of his first country album ‘Cowboy Carter’, where the name of the Tour comes from. After the presentations of June 5 and 7 at the London stadium, for the following dates – on June 10, 12, 14 and 16 – he made sure the stadium was full. Several reasons caused hundreds of tickets to remain without selling: among them the cost of obtaining them (between 300 and 1200 euros depending on the place) but also the change of musical style not appreciated by all, not even by veteran fans of the queen of the Pop and R&B genre. Known as Queen Bey, the artist decided to give the tickets not sold to low -income families and allow them to enjoy the show they had to give up due to excessive costs. After the announcement of the Tour, the same fans were surprised by the cost of the tickets. For the most expensive places, near the stage, the price was around 950 pounds (around 1200 euros). However, in view of the show – and also following the wave of criticism – they were reduced reaching 167 euros. In view of numerous without selling places, the pop star and its team decided to increase the discount. For the first show in London, in the days before the concert, it was possible to ensure a place with 84 euros in the stands farthest from the stage, those with little visibility; 328 for better places.
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