Marriott announced that it is the official hotel partner of The Cowboy Carter Tourwho shares his name with that of the album of the winning year of the Grammy of Beyoncé. The magazineVariety He has described the album as “the most commented album of the 21st century … a masterpiece of sophisticated vocal arrangements.”
Cowboy Carter’s tour
The hotels are increasingly interested in combining stays with unique experiences, and this concert fits that purpose, since Marriott promises VIP access and tickets for the next energetic tour of Beyoncé.
The tenth Beyoncé concert tour begins in California, on April 28, 2025, and ends in Nevada, on July 26, 2025. It will include concerts in Chicago, New York, London, Paris, Houston, Washington and Atlanta.
According to the producer of Live Nation events, the sale of tickets for this epoder concert exceeded one million in less than a month, and two more places were added to the itinerary.
“The Cowboy Carter Tour is more than a concert: it is a cultural moment and we are delighted to offer our members and Beyoncé fans exclusive access to be part of it,” said Peggy Roe, executive vice president and director of customer service at Marriott International, in a recent press release.
“This collaboration goes beyond offering accommodation: we have designed fun ways for Beyoncé and Marriott Bonvoy fans to share experiences with friends and loved ones, and enjoy the Cowboy Carter tour, beyond the show,” says Roe.
Marriott-Cowboy Carter promotions
The association will include raffles and experiences in the tour linked to the tour.
Through a raffle, five winners and five of his friends will win the package «Bring you beyhive» Ultimate Friends Tripwith a grand prize for performances in New York, London, Paris, Houston and Atlanta. The package includes flights, six innings for concerts, three hotel bedrooms and a makeup and hairdressing equipment to prepare.
Awards packages “Where can we take you”They will include two tickets for the tour and a welcome gift by Marriott Bonvoy.
Marriott will offer eleven awards of 1-Point every night of the tour. With only one point obtained from trips, restaurants or other credit card purchases, 11 fans can win two tickets for the show and a welcome gift by Marriott Bonvoy.
In addition, on the Marriott Bonvoy Moments platform, Marriott will launch auction packages selected for the best Cowboy Carter Tour, which include two nights in one of its hotels, Cena, a change of look style cowboy and two entrances for the show.
Finally, in the properties of Marriott Bonvoy in the cities of the world tour, selected hotels will welcome Beyoncé fans, transforming their lobby with opportunities to take photos, DJ and Happy Hours before and after the show.
Of course, the Cowboy Carter tour is expected to boost hotels sales in concert cities. Marriott made a similar promotion with the successful Eras de Taylor Swift.
