Billie Eilish’s mother drives changes in the music industry with sustainable practices

The environmental activist and Mother of two winners With the Grammy, Billie Eilish and fines, Maggie Baird He dedicated much of his life to promoting sustainability.

His most recent work is materialized through Support+Feeda non -profit organization that combines the fight against him Climate change with the promotion of plant feeding.

Through this initiative, Baird seeks reduce environmental impact and improve access to healthy and sustainable foodsusing its influence to inspire the music industry to adopt more ecological practices.

Baird’s work charged a particular relevance in the context of musical tours, where the waste of resources and the carbon footprint are a constant.

During the First years of his daughter Billie Eilish’s musical careerMaggie Baird faced an unexpected reality: The strong contrast between its sustainable lifestyle and the logistics of international tours.

Accustomed to making conscious decisions in your home, from avoiding plastics to fostering a vegan diet, it was suddenly immersed in an environment where excessive consumption and waste seemed inevitable.

“The waste, plastic water bottles, packaging, merchandise … everything was overwhelming. The tours are exhausting, and that makes comfort prioritize above sustainability. Suddenly I realized: ‘We are vegan, we make sustainable decisions, and now we are in a completely opposite environment, ”Baird recalled in conversation with The Hollywood Reporter.

Baird’s revelation highlighted the contradiction between its personal values ​​and the common practices of the music industry, where the convenience often prima on sustainability.

However, far from accepting the status quo, Baird found allies in organizations such as Reverbwhich seeks to create a more sustainable music industry.

In 2020, he founded Support+Feed with the objective of Promote plant food and combat food insecuritytwo key factors in the fight against climate crisis.

The foundation of Support+Feed It arose during the Covid-19 pandemic, when Baird realized the magnitude of food insecurity in the United States.

“When we enter the world of food insecurity and food equity I realized the magnitude of inequitable food systems”, He explained.

Its organization focuses on two interconnected areas: the climatic crisis and the urgent need of a fairer food system.

According to Baird, “The relationship between climate change and food insecurity are deeply connected. Not only is it about how we get to this situation, but for the future that awaits us: food shortages. It is essential that we work together. ”

Through Support+FeedBaird worked to offer more sustainable and accessible food options, especially in communities that lack access to fresh and healthy products.

The organization also seeks to raise awareness about the importance of consuming more foods of plant origin. “It is essential that people understand that what we eat has consequences“The singer’s mother said.

He also added that “Choosing foods of plant origin whenever possible can generate a very significant impact”

“The music industry has a great power to achieve it. Each stadium serves so many people that if your menu is 80 % vegetable, you will have a great impact, ”he said.

The music industry has enormous potential to influence sustainability, and Baird took advantage of that platform to promote real change.

Next to Billie Eilish, He implemented various ecological initiatives on his daughter’s tourssuch as offering vegan food to the team and creating “Ecological Action Villages” at the stops of the tour, where fans can learn more about how to reduce their carbon footprint.

These actions made the 23 -year -old singer a reference in terms of sustainability. Pollstarthe specialized publication, awarded Eilish a new prize for sustainability for their efforts to make their tours and practices more ecological within the music industry.

In addition, in 2022, mother and daughter were recognized by the Environmental Media Association (EMA), which gave them an award for personalities highlighted for their commitment to the protection of the environment.

Maggie Baird stressed that the fashion industry linked to musical merchandising It also faces important challenges in terms of sustainability. In the case of Billie Eilish, they were used recycled materials both in t -shirts and in tour posters.

“People usually value the merchandising of their favorite band than any other product, what can be interpreted as a form of sustainability. But for me to really last, it must be of good quality, manufactured ethically and with responsible materials ”Baird pointed to The Hollywood Reporter.

As part of their commitment to sustainability, Baird and Eilish will take their event Overheated to two European cities: Berlin (May 9) and London (July 14).

This event seeks to gather climatic activists, musicians and experts to promote climate change education and promote small actions to mitigate its effects.

Support+Feed It remains a fundamental pillar in Baird’s struggle for a more sustainable future, combining plant food, climatic awareness and social justice in a single mission.

Through his work, he shows that The music industry can be a catalyst for significant change and that each action counts in the battle against the climatic crisis.