Just when we thought that the 163 million dollars collected on the weekend of premiere of A Minecraft movie It was the biggest surprise, it turns out that it could also be the film that forces cinemas to do their job.
During the weekend, several videos became viral showing the public by reacting noisy and disruptive to certain scenes of the film, all while they recorded it with their phones. In one case, it was even necessary to call the police. Internet loves a good viral tendency, already measured that more people try to copy this behavior and join fashionable, some cinemas have begun to broadcast warnings about the functions of Minecraft.
The cinemas dilemma between virality and cinematographic experience
We have many, many opinions about it, as surely. The first thing is that seeing the cinemas really annoying for this is a relief. Nowadays it is increasingly common for people to disrespect the other spectators using the cell phone during the film or speaking aloud. And if one complains, many times the cinema does nothing. Therefore, seeing a firm reaction to this situation is something positive. Especially in the fight against piracy. Do you remember when recording the cinema screen was almost a sacrilege?
On the other hand, it is also completely valid to say that part of the success of Minecraft It is due to this type of behavior. There are those who go to the cinema to see Minecraft Precisely because of that scandalous response, crazy and fed by Tiktok, and if that makes people return to the rooms, it is a net benefit for the industry. But there has to be a balance. If a family wants to go see MinecraftI shouldn’t have to worry about people by taking out their phones and ruining the experience. Perhaps there should be specific functions where this behavior is allowed, as in the “Singgalong” of WICKEDFor example.
In fact, that is already happening. The BBC reports that the British cineworld cinemas chain already got on that train. “To ensure that everyone has fun, we ask all the spectators to respect the film label,” says the statement. “For fans who want to shout, howl and applaud during this blockbuster adventure, we have created special functions Chickn Jockey 4DX in cineworld cinemas throughout the country. “
However, it is still about to be seen if more cinemas will issue similar warnings or if they will enforce them in any way. We imagine that most cinemas will adapt to the public and settle for having occupied seats, regardless of what they are doing. But it is a slippery slope, and one that must be carefully monitored.
This article has been translated from Gizmoda US by Lucas Handley. Here you can find the original version.
