.debug-mode{display:block !important;} /**/ /**/ { “@context”: “https://schema.org”, “@type”: “NewsArticle”, “mainEntityOfPage”: “https://www.revistaeyn.com/empresasyManagement/que-es-el-efecto-shakira-que-traduce-en-millones-de-dolarres-su-influence-social-nk25851509”, “Name”: “What is the Shakira effect? which translates into millions of dollars its social influence”, “Headline”: “What is the Shakira effect? which translates its social influence into millions of dollars”, “description”: “According to a socialpubli analysis since the tour was announced in October 2024, and in just eight months, the queen of Latin pop has added more than 2 million new fans on Instagram and Tiktok with which it has managed to accumulate more than 92 million and 41 million followers, 41 million followers, 41 million followers, 41 million followers, respectively. “,” URL “:” https://www.revistaeyn.com/empresasymanagement/que-es-el-efecto-shakira-que-traduce-en-millones-de-dolarres-su-influecial-social-nk25851509 “,” Thumbnailurl “: “https://www.revistaeyn.com/binrepository/304×28/0c10/303d155/none/26086/pfvs/shakira-tour_10823343_20250521105206.jpg”, “Datepublied”: “2025-05-24T06: 45: 00-06: 00”, “Datecread”: “2025-05-21T10: 20: 06-26: 00”, “Datemodified”: “2025-05-24T06: 45: 00-06: 00”, “Articles “Creator”: (), “Keywords”: (), “Author”: ({“@type”: “Person”, “Name”: “Strategy and Business”, “URL”: “https://revistaeyn.com/”}), “Image”: – Business “,” Logo “: {” @type “:” Imageobject “,” URL “:” https://www.revistaeyn.com/base-portlet/webrsrc/ctxvar/baa77518-c337-49f5-b225-3e67f4d18af3.png “}}, “Sameas”: (“https://www.facebook.com/estrategiaynegocios”, “https://twitter.com/revista_eyn”), “articlebody”: “According to the analysis of the influencers marketing agency, since the tour was announced in October 2024, and in just eight months, The Latin pop queen has added more than 2 million new fans on Instagram and Tiktok with what he has managed to accumulate more than 92 million and 41 million followers, respectively, using his Analyzer tool, Socialpubli found that each of the Colombian posts on Instagram has an average reach of more than 9.4 million people, with a 0.71%engagement rate. In Tiktok, the average reach is more than 11.4 million and a engagement of 6.41%.In this first part of his world tour, Shakira starred several viral moments on social networks. For example, the official hashtag #LMYNL was mentioned more than 14,400 times in Tiktok and the official tour choreographies were replicated in thousands of posts. “} {” @context “:” https://schema.org “,” @type “:” Bretadcrumblist “,” itemlistelement “: ({” @type “: “Listem”, “Position”: 1, “Name”: “Companies andManagement”, “Item”: “https://www.revistaeyn.com/empresasymanagement”}, {“@type”: “Lettitem”, “Position”: 2, “Name”: “What is the Shakira effect? That translates into millions of dollars its social influence”}) / ** / / ** / / ** / Companies & Management What is the Shakira effect? respectively. It presents the Shakira effect, which starts from the “women no longer cry”, which began on February 11 in Brazil Shakira is indisputable. But this tour has taken it to new levels of connection with its audiences. The “fandom” phenomenon is an unstoppable force that is redefining the rules of how the show is consumed today and Shakira knows how to use its great influence on social networks to ensure its success, ”says Ismael El-Qudsi, CEO of SocialPubli. In October 2024, and in just eight months, the Queen of Latin Pop has added more than 2 million new fans on Instagram and Tiktok with what she has managed to accumulate more than 92 million and 41 million followers, respectively. 0.71%engagement rate. of posts. Hymn of the Tour and generated more than 4 million videos in Tiktok. Recognition in the Grammy Awards. Paulo, Brazil, sold in less than 2 hours. Now Shakira is doing it with her tour “Women no longer cry.” A total sales and full phenomenon that has earned it world records and that cannot be explained without the magnificent work on social networks. Both Shakira, and Taylor Swift, have created a world movement that emotionally connects with fans of all ages, ”adds El -Qudsi. local government and companies of the hospitality and entertainment industry such as Booking.com and Ticketmaster.
According to a socialpubli analysis since the tour was announced in October 2024, and in just eight months, the Latin pop queen has added more than 2 million new fans on Instagram and Tiktok with what has accumulated more than 92 million and 41 million followers, respectively.
By magazineeyn.com
In social networks each concert of the Colombian singer Shakira It is a success. We see photos, videos and part of their presentations.
Seeing that influence, the Shakira effectthat part of the tour “Women no longer cry”, which began on February 11 in Brazil.
It has shown that where the Colombian is presented, the economy moves at its pace. And much of this has to do with its influence on social networks, according to a socialpubli analysis that analyzes the social influence of the celebrity and its impact on the countries that it has visited during the tour.
“Shakira’s social influence is indisputable. But this tour has led her to new levels of connection with her audiences. The” Fandom “phenomenon is an unstoppable force that is redefining the rules of how the show is consumed today and Shakira knows how to use its great influence on social networks to ensure its success,” says Ismael El-Qudsi, CEO of SocialPubli.
According to the analysis of the influencers marketing agency, since the tour was announced in October 2024, and in just eight months, The Latin pop queen has added more than 2 million new fans on Instagram and Tiktok which has managed to accumulate more than 92 million and 41 million followers, respectively.
Using your analyzer tool, Socialpubli found that each of the Colombian posts on Instagram has an average reach of more than 9.4 million people, with a 0.71%engagement rate. In Tiktok, the average reach is more than 11.4 million and a engagement of 6.41%.
In this first part of his world tour, Shakira starred several viral moments on social networks. For example, the official hashtag #LMYNL was mentioned more than 14,400 times in Tiktok and the official tour choreographies were replicated in thousands of posts.
Total influence of Shakira on the web
The analysis also highlights the importance of Storytelling expansion of the tour with the creation of an official playlist on the Spotify platform that includes classics such as “barefoot feet” and “Hips Don’t Lie”, which has been stored by more than 105,000 users. The theme “BZRP Music Sessions Vol. 53” became the anthem of the tour and generated more than 4 million videos in Tiktok.
In addition, it was found that internet searches rise. Since the tour was announced in October 2024 Searches related to Shakira and the Tour began to rise, reaching its peak on February 3, 2025 just after their birthday (February 2) and to receive multiple awards at the Grammy Awards.
Searches and economic spill record
With 7 dates on CDMX, the economic impact was US $ 257 million And it was the most wanted show since last October in Ticketmaster with 2.5 million people who entered the site.
Record of tickets for sale
In Buenos Aires, Argentina, tickets sold out in 40 minutes; While in Rio de Janeiro and Sao Paulo, Brazil, sold in less than 2 hours.
“Taylor Swift already did it with his successful world tour” The Eras Tour. fans of all ages, ”adds El-Qudsi.
Methodology
-To obtaining data on Shakira’s social influence on Instagram and Tiktok the SocialPubli Analyzer tool of April 15, 2025 was used.
-The economic data were obtained from different local government sources and companies of the hospitality and entertainment industry such as Booking.com and Ticketmaster.
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