Do you want to have your hair like Shakira? Now you can with your new and surprising business

After years of experimenting with his rebel hair, Shakira has decided to take another step in the world of beauty. The Colombian artist, known both for her music and her unique curls, has created Isess, Your own hair products line.

With this brand, Shakira wants other women to also boast healthy, defined and bright hairwithout giving up its natural texture.

“I’ve been working on this for four years”she confessed excitedly in her social networks. “It is born from my own experiencesof years looking for solutions that I never found … until I decided to create them myself. ”

A personal project born from its history with hair

The singer has told that her hair has always been a key part of her identity: “Each hairstyle marked a stage of my life”he explained. However, he also acknowledged that it has not always been easy: “I have left many times crying from the hairdresser,” he confessed to Women’s Wear Daily. Her mane, with dense and complex curls, has been for her a source of both pride and frustration.

Tired of products that did not adjust to their needs, He surrounded himself with a team of experts and scientists in capillary beauty. Together they developed the Trimodal Methoda Innovative formula that treats hair from the scalp to the tips, thinking especially in curly hair and demanding like yours.

Diversity, Latin roots and love for the natural curl

‘Ísima’ It is not just another brand. It is a declaration of love of hair diversity and Latin roots. Shakira He wants the women in their community to stop “tame” their hair and begin to show it with pride.

“My hair has made me sufferbut he has also taught me a lot. Now I want to help other women to reconcile with yours “he said. And, for her, capillary care has nothing to do with fashion, but with empowering from authenticity.

A complete collection to pamper every curl

Although The full line will be available from July on its official website and in stores UATY UULT (USA), the artist has already revealed the eight products that will form the first collection of ‘Ísima‘. Among them stand out:

Very rich: moisturizing shampoo with Mexican aloe vera and ceramids to repair and shine.

Superbomba: Shakira’s favorite mask, with triple repairing power and creamy texture.

Softest: conditioner that leaves silky and bright hair from the inside.

Reset: Weekly clarifying shampoo with soothing ingredients.

Delight: Anti -response oil with Chilean rose and Brazilian escualano.

Iconic: densifier serum for thicker and healthier hair.

CURLS DON’T LIE: curls improvement with 96 hours of anti -decrease effect.

All in: conditioner without clarified that nourishes and protects against heat and damage.

The brand name, ‘Ísima’, It is inspired by the suffix in Spanish that expresses the maximum of the maximum. And that is just what Shakira wants to offer: products that really work, designed for real women with hair that are not always easy to handle.