Duolingo announces disappearance of mascot; the mystery that worries users
The unexpected disappearance of Duo, the famous green owl that represents the popular language learning application Duolingohas caused a stir on social networks.
Marketing Director for Latin America, Kim de Anda, confirmed the news in a video published on the brand’s official platforms, stating: “We don’t know the reasons, we don’t know where he is, or when he will return.”
He advertisement It did not take long to unleash a torrent of reactions among social media users. Many expressed concern and solidarity with the brand, while others began to speculate about Duo’s whereabouts.
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Some theories They point to collaborations with other brands such as Takis or KFC, who have interacted with Duolingo in past campaigns.
In addition to the uncertaintythe situation has caused followers to pour their creativity into memes and messages, showing the affection they have for the virtual pet.
Comments like “Duo, come back soon. We need you so we don’t forget our lessons” the publications flooded.
The charismatic owl Duo, symbol of Duolingo, disappeared without warning. Photo: Screenshot in X
Read also: Duolingo merges with Dua Lipa and updates her profile photo
The disappearance of Duo It highlights the ability of brands to connect emotionally with their audience through social networks.
According to a report by Excelacom, andl 83% of consumers enjoy interacting with brands on digital platforms, and 59% share content related to them. These figures reflect how companies have transformed their strategies to build user loyalty through an authentic and close presence.
The Duolingo case demonstrates how a fictional character can become an essential element of a brand’s identity, generating empathy and commitment from consumers. Platforms like instagram and TikTok They have been fundamental to this, allowing the creation of collaborative content and viral challenges that keep users connected.
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