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Ela Taubert, the Latin pop star that passed from Tiktok to win a Latin Grammy: “I grew up with Juanes and Shakira. If they could go out to share our culture, I too”

ELA Taubert for promotion
ELA Taubert for the promotion of ‘Questions at 11.11’ (Universal Music)

In numerology, mirror hours, like 11.11, are a good luck symbol; Also a time to ask for desires. This, ELA Taubert (Bogotá, Colombia, 2000) He knows it perfectly, although this does not prevent him from having to work hard to fulfill his dreams. Either thanks to God, the energies or the power of the manifestation, the Colombian has gone from publishing covers In Tiktok In 2020 without his face being seen by pure shame, To win a Latin Grammyto collaborate with artists such as Joe Jonas or Aitana already accumulate millions of reproductions in Spotify. “In my house we have always been very spiritual. I grew up in Bogotá, but my family comes from the plains – region divided between Colombia and Venezuela characterized by large extensions of land –. It is pure nature. I connect a lot with that“, Says a Infobae Spain.

2024 was key. Your single How did it happen? He went viral on Tiktok and turned the world. His five years of vertigo make that now, at the time this interview is conducted in Madrid, he just released What to come back?, Collaboration with Aitana included in the Fourth album of the artist Output of Operation Triunfo 2017, Blue room. “I feel too proud, too happy to fulfill that dream, because I really always admire it,” he says, referring to his passage through the academy.

That title, in question, is repeated in loop in your debut album Questions at 11:11published on May 9, where the 16 songs that make up – all less precisely the one that is titled Questions– They come between question signs. “I realized how much I above,” he tells this medium. “I was generated a very big fascination, because every time I on thought, I stopped writing. I always did it at the perfect time, at midnight or 11:11, where I also asked for wishes,” he reflects on his eagerness for the good luck that gives title to his album. “It was the most beautiful way to show who I am”, He adds.

That is why, he says, the album process has been “therapeutic.” “I have always been very anxious to find answers, to question everything,” and therefore, he was forced to pause the frantic head rhythm. “This album Does not try to find answers—Because sometimes there are no, but to live with the questionsembrace overweight and find comfort in not always knowing. ” “Because I’m already used to you, I never expect anything / What do you promise everything if you always go out with anything? / You always ask for more”sings in Is it seriously?Song number four of the LP. “In the album process I reached that conclusion. It is a trip to my interior, to heal and vent and realize that life continues and that there are things that have no answer. ”

This is how his artistic proposal manages, where he combines his Latin roots with the best of Anglo -Saxon pop he has consumed since he was a child: Taylor Swift, Adele, Miley Cyrus or the Jonas Brothers. These 16 songs are a review of the experiences of his last decadestarring his “most vulnerable years”, a leap of full adolescence with 15 to be an adult with 25. “They are the stages where one more understands her emotions. I am very sensitive, I feel a lot. It has been like very a very beautiful exercise,” he says.

ELA Taubert with Aitana (@elataubert)
ELA Taubert with Aitana (@elataubert)

Produced by Kevn (Alias ​​de Kevin Aguirre), Taubert has collaborated with Rami Yacoub, collaborator of Max Martin In successes of Britney Spears and One Direction, and Martin himself, composer of the historic album 1989 From Taylor Swift, who won the album award of the year in the Grammy in 2016. “I don’t believe in coincidences, yes in the godside —Termine that combines words God and coincidence, which is interpreted as a divine intervention – because They are things that do not explain how they happen”, Says the singer. For her, composing with both of them – this last appeared in the session – it was a” madness. “” Obviously, I had no idea who I was, but it was like: ‘We are going to do a super song’. I was interested in Latin culture, Hispanic speech … It was very beautiful. Of the most incredible experiences of my life. ”

Beyond collaborating with the iconic composer and producer, he has also done so with the singer and actor Joe Jonaswhich marked a whole generation with Disney movies like Camp Rock (2008), starring Demi Lovato. Taubert says that when his nomination came to Latin Grammy as ‘Best New Artist“And she won last November,” he found a video of his childhood singing This is mesong played by Jonas and Lobato in the movie. She decided to write to Instagram and he, beyond leaving her read, wanted to know her. When they were in New York they both recorded How did it happen? duo and a few months later They were in him Miami Kaseya Center In the awards interpreting the subject. The study version is available on the album.

Another of these “dissidents”, as she calls them, happened to her with Aitana, when they met two years ago, when the extruyinfita visited her native country. “We had the chance to meet us and then He wrote me to be part of his albumthat for me was the madness itself. ”Despite writing a song later in Los Angeles, that song is not the one that can be heard today in Blue room. What to come back? It arose when they were “a little far.” “I wrote my little piece with Kevin, with my producer. It’s a very special song, I couldn’t have been a better song than that.” I feel too proud, too happy to also fulfill that dream. It was very nice to be able to achieve this collaboration in such a spectacular album, ”he adds.

Beyond its English -speaking influences, Taubert does not forget its Latin roots or its connection with Spain. His grandmother is flamenco dance. “It put me a lot in Spanish culture because she is flamenco dancer“, He says.” I was always very soaked with a lot of culture and a lot of music, “he adds about both languages.

The artist won the best new artist at the Latin Grammy 2024 – credit @LatinGrammys/Instagram

He says that in the place where his grandmother raised, born in the Colombian municipality of Villavicencio within the Eastern Plains“There was a lot of Spanish and flamenco culture.” “She studied art and dance for many years, played the guitar and graduated from Bailaora.” While narrating it, his gaze illuminates. “I grew up seeing her. I have a very big love for SpainI go for every corner and remind my grandmother, ”he says referring to the streets of the capital.

Be that as it may, the artist is clear that Colombia is its “house”. “Bogotá is a city that is very soaked with a lot of music and a lot of culture.” “I grew up listening to Juanes, Karol G, Shakira, Andrés Cepeda, Fonseca … one grows with that illusion. If they were able to leave Colombia to share our culture, Maybe I too I can, ”he mentions with pride, and adds that, precisely, his culture has helped him a lot to find himself“ as an artist and as a person, and continue to proudly and love the place from which I come ”.

Now, with an eye on the future, ELA does not stop dreaming. What would I say to the 2020 girl, when she was just 20 years old? “Do not give up. And continue despite the fact that it looks difficult and continues to get all the love that will achieve it.” His wishes are orders. For the future God, or his strength to manifest, he will say. For now it looks very well.


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